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Turn your expertise into a lead-generating content system
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Based on SOC occupation classification
Choose your primary customer acquisition method using the Core Four framework
Write destination-focused copy that sells the dream outcome, not the vehicle
Create an irresistible offer using Hormozi's 5-step Grand Slam Offer framework
Gut-check any business decision against principles from all three Hormozi books
Build a free lead magnet offer using Hormozi's 7-step framework
Structure your revenue model with attraction, upsell, downsell, and continuity offers
| name | content-engine |
| description | Turn your expertise into a lead-generating content system |
Command: /content-engine
From: $100M Leads
When to use: Building an audience, growing on social media, or creating a content-driven lead generation system.
Designs a content engine using Hormozi's framework — a repeatable system that turns your expertise into leads on autopilot.
The Content Engine has 3 parts:
Core content — One long-form piece per week (YouTube, podcast, newsletter)
Derivative content — 3-5 short-form pieces per core piece
Distribution — Push to every channel your audience lives on
Hormozi's content rule:
Document > Create. Share what you're doing, not what you think sounds good.
Content types that build trust fastest:
My niche: [what I build/do]
My audience: [who follows me]
Platforms I'm on: [X, YouTube, Instagram, etc.]
Time I can dedicate: [X hours/week]
My biggest recent win or lesson: [describe it]
Build my content engine:
1. Recommend my core content format
2. Give me 5 content ideas based on my recent win/lesson
3. Show how to break idea #1 into derivative content for each platform
4. Write the hook for the best piece
"The goal of content is not to go viral. The goal is to build an audience that trusts you enough to buy." — Alex Hormozi