qianniu-ads

# Qianniu (Taobao/Tmall) Ads — 万相台无界 catalog > **PREREQUISITE:** `../qianniu-shared/SKILL.md` — 万相台 is reached by **SSO > from the 千牛 session** (no second login); the popup-close rule and the 0.13 > heredoc CLI apply. This is a **catalog**: procedure + report shape live in the references. The loop is — pull the performance data, find the 计划 worth scaling and the products bleeding money, and **recommend** the change; **the human applies it**. **Analysis is read-only; this skill never auto-executes a 计划 change.** ## Bulk-first: analyze from 报表 exports, not the UI 万相台's **报表** exports are the performance source of truth (the plan list itself warns 「页面数据仅供参考，历史推广数据以报表数据为准」). Default flow: 1. **Download the 报表** for the audit window (`报表` on `one.alimama.com`; export lands in `~/.vibe-seller/downloads/<slug>/`, GB18030 CSV or `.xlsx`). 2. **Parse it** — `scripts/ads_report.py FILE` normalises the rows (计划/宝贝 × 花费/成交/ROI/点击…) into TSV for the analysis. 3. Read the **live plan list** (`references/mechanics.md`) only for *current state* (状态 / 每日预算 / 出价 / target) that the report doesn't carry. The plan-list DOM scrape in `mechanics.md` is the **fallback** for state the report lacks — not the primary data path. ## References — load what the task needs | File | When | |---|---| | [`references/mechanics.md`](references/mechanics.md) | any 万相台 read: routes (`#!/manage/onesite` etc.), date-window selector, plan-list extraction per 场景, the 报表 export flow, and the APPLY-phase (write) actions kept for review. | ## Decision thresholds are per-store, not here What counts as "scale" (加投) or "cut" (删除) — ROI floors, spend caps, lookback — is **store-specific** and lives in `stores/<slug>/ads-rules.md` (same pattern as `amazon-ads`). This skill carries **mechanics only**; read the store's rules for the numbers. Do not bake thresholds into the skill. ## Safety rails ⚠️ - **Analysis/audit phases are read-only.** Toggling a 计划, editing 每日预算, changing 出价, deleting a product — all **writes**. Surface them as a recommendation for the user to review; **never auto-execute.** - Never click a promo CTA (开通/升级/领取/报名…) — see `qianniu-shared § 4`. - Save exports/captures to `/tmp/<task>/`; never `knowledge/` or `stores/`. ## Default analysis window Last 30 days unless the user specifies otherwise. Set the 万相台 date selector (今日 / 昨日 / 过去 7 天 / 过去 15 天 / 自定义) to match **before** reading the plan table, and export the 报表 for the same window. ## What this skill is NOT - Not listings — that's `qianniu-listing` (商品 Excel round trip). - Not 生意参谋 (sycm) retail reports — a separate concern (no skill ships for it yet). - Never applies a 计划 change; the human reviews and executes every write.