| name | geo-proposal |
| description | Auto-generate a professional, client-ready GEO service proposal from audit data. Creates a full proposal in markdown and PDF including executive summary, findings, recommended service packages (Basic/Standard/Premium), pricing, timeline, and terms. Use when user says "proposal", "proposta", "offerta", "preventivo", "generate proposal", or after completing a GEO audit for a prospect.
|
| version | 1.0.0 |
| tags | ["geo","business","proposal","sales","pricing","client"] |
| allowed-tools | Read, Write, Bash, Glob, WebFetch |
GEO Proposal Generator
Purpose
Generate a fully customized, client-ready GEO service proposal that:
- Pulls findings directly from the prospect's GEO audit
- Translates technical gaps into business pain points
- Presents 3 service tiers with clear pricing
- Includes a realistic ROI projection
- Outputs a professional markdown document ready to send
Command
/geo proposal <domain-or-audit-file> [--tier basic|standard|premium] [--client-name "Name"] [--monthly EUR]
Examples:
/geo proposal electron-srl.com
/geo proposal electron-srl.com --tier standard --client-name "Electron Srl"
/geo proposal ~/.geo-prospects/audits/electron-srl.com-2026-03-12.md
Workflow
Step 1: Load Audit Data
- Check if
~/.geo-prospects/audits/<domain>*.md exists
- If not, suggest running
/geo quick <domain> first
- Extract from audit:
- GEO Score (overall and per-category)
- Top 3 critical findings
- Quick wins list
- Business type
- Estimated organic traffic impact
Step 2: Customize the Proposal
Auto-fill proposal template with:
- Company name (from domain or prospect record)
- GEO score and tier label
- 3 most critical pain points (translated to business language)
- Estimated revenue at risk from AI search shift
- Recommended service tier based on score:
- Score 0-40 → Recommend Premium (critical issues need full attention)
- Score 41-60 → Recommend Standard (significant gaps, needs monthly work)
- Score 61-75 → Recommend Basic (solid base, needs monitoring)
Step 3: Generate Proposal File
Output to ~/.geo-prospects/proposals/<domain>-proposal-<date>.md
Also update prospect record if it exists in ~/.geo-prospects/prospects.json
Proposal Template
Generate the following document, filling all [PLACEHOLDERS] with real audit data:
# GEO Optimization Proposal
## [COMPANY NAME] — AI Search Visibility
**Prepared by:** [YOUR AGENCY NAME]
**Prepared for:** [CONTACT NAME], [COMPANY NAME]
**Date:** [DATE]
**Valid until:** [DATE + 30 DAYS]
**Reference:** GEO-PROP-[YYMMDD]-[DOMAIN]
---
## Executive Summary
[COMPANY NAME] operates in [INDUSTRY] and serves customers across [GEOGRAPHY].
Our GEO audit of [DOMAIN], conducted on [DATE], reveals a GEO Readiness Score
of **[SCORE]/100 ([TIER LABEL])**.
This means your website currently has [TIER DESCRIPTION — use score interpretation table].
As AI-powered search (ChatGPT, Google AI Overviews, Perplexity) now influences
**[X]% of online discovery** and is growing at 527% year-over-year, this gap
represents a measurable risk to your pipeline.
The three most urgent issues are:
1. **[CRITICAL FINDING 1]** — [Business impact in one sentence]
2. **[CRITICAL FINDING 2]** — [Business impact in one sentence]
3. **[CRITICAL FINDING 3]** — [Business impact in one sentence]
We recommend the **[TIER NAME] package** at **€[PRICE]/month**, which addresses
all critical issues within 90 days and positions [COMPANY] as an AI-visible
authority in [INDUSTRY].
---
## The Opportunity: Why GEO Matters for [COMPANY NAME]
### The AI Search Shift Is Already Happening
| Metric | Value |
|--------|-------|
| AI-referred traffic growth (2025) | +527% YoY |
| AI traffic conversion vs. organic | 4.4x higher |
| ChatGPT weekly active users | 900M+ |
| Google AI Overviews monthly reach | 1.5B users, 200+ countries |
| Gartner: traditional search traffic drop by 2028 | -50% |
| Marketers investing in GEO today | Only 23% |
**First-mover advantage is real.** Companies that invest in GEO now will
capture the AI search channel before competitors do.
### Your Current Position
| Metric | [COMPANY] | Industry Average | Top Performers |
|--------|-----------|------------------|----------------|
| GEO Score | [SCORE]/100 | 45/100 | 75+/100 |
| AI Crawlers Allowed | [X]/14 | 8/14 | 14/14 |
| Brand Mentions (AI platforms) | [STATUS] | Moderate | High |
| Schema Coverage | [STATUS] | Partial | Complete |
| llms.txt | [Yes/No] | 12% have it | 78% have it |
---
| Category | Your Score | Weight | Weighted | Priority |
|----------|-----------|--------|---------|----------|
| AI Citability & Visibility | [SCORE]/100 | 25% | [WEIGHTED] | [HIGH/MED/LOW] |
| Brand Authority Signals | [SCORE]/100 | 20% | [WEIGHTED] | [HIGH/MED/LOW] |
| Content Quality & E-E-A-T | [SCORE]/100 | 20% | [WEIGHTED] | [HIGH/MED/LOW] |
| Technical Foundations | [SCORE]/100 | 15% | [WEIGHTED] | [HIGH/MED/LOW] |
| Structured Data | [SCORE]/100 | 10% | [WEIGHTED] | [HIGH/MED/LOW] |
| Platform Optimization | [SCORE]/100 | 10% | [WEIGHTED] | [HIGH/MED/LOW] |
| | | | | |
[For each critical issue from audit:]
[Technical finding in plain language]
[What this means for their revenue/visibility]
[What we will do to resolve it]
[When they will see improvement]
---
We offer three engagement models based on the scope of optimization needed.
---
Quarterly full GEO audit (4x/year)
Quarterly client report with score tracking
Schema.org implementation (Organization + key page schemas)
AI crawler access optimization (robots.txt)
llms.txt creation and maintenance
Email support (48-hour response)
+10-20 points in 6 months
Minimum 6 months
---
Monthly full GEO audit + delta report
Monthly strategy call (60 minutes)
Content citability optimization (up to 10 pages/month)
Brand authority building (Wikipedia, Wikidata, LinkedIn optimization)
Platform-specific optimization (Google AIO, ChatGPT, Perplexity)
E-E-A-T improvements (author pages, credentials, freshness signals)
Slack channel for fast communication (24-hour response)
+25-40 points in 6 months
Minimum 6 months
---
Bi-weekly strategy calls
Technical SEO implementation support (Core Web Vitals, SSR, speed)
Full content strategy + production (4 optimized articles/month)
Active brand building (Reddit, YouTube, industry citations)
Competitor monitoring and response
Dedicated account manager
Priority support (4-hour response)
+40-60 points in 6 months
Minimum 12 months
---
Based on your current GEO score of [SCORE]/100 and industry benchmarks:
| Scenario | 6-Month Score | AI Traffic Increase | Est. Additional Value/Month |
|----------|--------------|--------------------|-----------------------------|
| No action | [SCORE + 2]/100 | +5% (organic growth) | €[LOW] |
| Basic package | [SCORE + 15]/100 | +30-40% | €[MED] |
| Standard package | [SCORE + 32]/100 | +60-90% | €[HIGH] |
| Premium package | [SCORE + 50]/100 | +100-150% | €[VERY HIGH] |
Based on estimated [X] monthly organic visitors to [DOMAIN]
AI search is projected to drive 25-40% of organic discovery by end of 2026
AI-referred traffic converts at 4.4x the rate of regular organic traffic
Calculations use conservative estimates — actual results may vary
[X] months based on current traffic
---
Kick-off call and onboarding (Week 1)
Full technical audit + baseline metrics capture
Quick wins implementation: robots.txt, schema, llms.txt, meta descriptions
Expected score improvement: +5-10 points
Content citability rewrites (top 10 pages)
E-E-A-T improvements: author pages, credentials, dates
Platform-specific optimization (Google AIO, ChatGPT, Perplexity)
Brand presence: LinkedIn, Wikipedia/Wikidata groundwork
Expected score improvement: +15-25 points cumulative
Brand mention campaigns (Reddit, industry sites, YouTube)
Topical authority content strategy
Monthly reports showing score improvements
Expected score improvement: +30-45 points cumulative
Full re-audit with before/after comparison
ROI report
Renewal discussion
---
: We focus exclusively on AI search optimization, not traditional SEO agencies adapting to GEO
: Monthly reports show exactly what changed and why
: Month-to-month after initial commitment
: 11-dimension GEO audit covering all major AI platforms
: Quick wins visible within 30 days
---
| Package | Monthly | 6-Month | 12-Month |
|---------|---------|---------|----------|
| Basic | €2,500 | €15,000 | €30,000 |
| Standard | €5,000 | €30,000 | €60,000 |
| Premium | €9,500 | €57,000 | €114,000 |
---
To move forward:
and share any questions
to walk through findings together: [CALENDAR LINK]
(sent separately upon acceptance)
scheduled for your chosen start date
This proposal is valid for from the date above.
---
As stated per package above
30-day written notice after minimum term
All audit findings and client data are strictly confidential
We guarantee effort and methodology, not specific ranking outcomes
Monthly reports delivered by the 5th of each month
Read access to Google Analytics / Search Console (if available)
---
Output
- Save proposal to
~/.geo-prospects/proposals/<domain>-proposal-<date>.md
- Update prospect record: set
status to proposal, save proposal_file path
- Print confirmation:
✓ Proposal generated: ~/.geo-prospects/proposals/electron-srl.com-proposal-2026-03-12.md
✓ Prospect status updated: Qualified → Proposal
✓ Recommended package: STANDARD (€5,000/month) — Score 32/100
Next: Share the proposal file or run `/geo report-pdf` for a visual version.
Pricing Recommendation Logic
Base recommendation on GEO score:
- Score 0-40 → Recommend Premium (critical issues require intensive work)
- Score 41-60 → Recommend Standard (structured monthly optimization)
- Score 61-75 → Recommend Basic (maintenance + targeted improvements)
- Score 76+ → Offer Basic or quarterly retainer check-in
