| name | competitive-intelligence |
| scope | co-consult |
| description | Guides the Strategy Analyst through systematic market and competitive analysis for consulting engagements. Includes market entry analysis module. Covers framework selection (Porter's Five Forces, SWOT, PESTEL, etc.), competitor profiling, market sizing, and opportunity assessment.
|
| version | 1.0.0 |
| last_reviewed | "2026-06-13T00:00:00.000Z" |
| status | active |
| owner | strategy-analyst |
| prerequisites | none |
Context
Use at the start of Phase 1 whenever a consulting engagement requires understanding the competitive landscape, market dynamics, or industry structure.
When to Use
- Market entry or expansion analysis
- Competitive benchmarking
- Industry attractiveness assessment
- Opportunity sizing
Execution Steps
- Define Research Scope: Clarify industry boundaries, geographic scope, and time horizon with Engagement Leader
- Select Frameworks: Choose 2-3 appropriate frameworks based on engagement type:
- Porter's Five Forces (industry attractiveness)
- SWOT (internal/external factors)
- PESTEL (macro-environment)
- Competitive Positioning Map (relative market position)
- Competitor Profiling: For each key competitor document: market share, positioning, strengths/weaknesses, strategic moves, financial health indicators
- Market Sizing: TAM → SAM → SOM calculation with methodology documented
- Market Entry Module (when applicable):
- Regulatory and compliance requirements
- Entry barriers and success factors
- Recommended entry mode (organic, partnership, acquisition)
- Go-to-market timeline
- Synthesis: Produce structured findings with executive summary, methodology, key findings, implications, and recommendations
- Handoff: Pass findings to
insight-synthesis for integration with other analyses
Output Format
- Competitive Analysis Report with: Executive Summary, Methodology, Industry Overview, Competitor Profiles (table), Market Sizing, Strategic Implications, Recommendations
- Optional: Market Entry Assessment addendum
Related Skills
- insight-synthesis
- financial-modeling
- research-analysis
