Marktforschungsanalysten und Marketingspezialisten

Wirtschafts- und Finanzberufe · Berufliche Fähigkeiten & Kompetenzen · SOC 13-1161 · 87.500 Skills

Beruflicher Kontext

Diese O*NET-Aufgaben beschreiben den Beruf und geben Kontext für die SOC-Zuordnung. Sie bedeuten nicht, dass jeder aufgeführte Skill jede Aufgabe erfüllt.

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

Die O*NET-Aufgaben werden in ihrer Ausgangssprache (Englisch) angezeigt. Die Aufgabendaten sind der O*NET® 29.1 Database der USDOL/ETA entnommen und werden gemäß CC BY 4.0 verwendet.

Repräsentative Quellen

Eine begrenzte Auswahl beliebter, diesem Beruf zugeordneter Skills, mit höchstens einem Skill je GitHub-Repository. Darunter folgt die vollständige Zuordnung.

benchmark-methodology

Use after competitive-platform-analysis has produced a tiered competitor set. Scores each competitor across nine weighted dimensions (positioning, voice, visual craft, offer packaging, evidence, enterprise-readiness, thought leadership, pricing, client's strategic tension) with explicit 1–5 rubrics and a tension-plot. Precedes competitive-report-structure.

osint-investigation

NousResearch/hermes-agent

Follow the money via public records and sanctions data.

email-marketing

nexu-io/open-design

A brand product-launch email — masthead with wordmark, hero image block, headline lockup with skewed-italic accent, body copy, primary CTA, and a specifications grid. Pure HTML email layout (centered single column, table fallback). Use when the brief asks for an "email", "newsletter blast", "MJML", "product launch email", or "email template".

consulting-analysis

bytedance/deer-flow

Use this skill when the user requests to generate, create, or write professional research reports including but not limited to market analysis, consumer insights, brand analysis, financial analysis, industry research, competitive intelligence, investment due diligence, or any consulting-grade analytical report. This skill operates in two phases — (1) generating a structured analysis framework with chapter skeleton, data query requirements, and analysis logic, and (2) after data collection by other skills, producing the final consulting-grade report with structured narratives, embedded charts, and strategic insights.

Alle zugeordneten Skills

Durchsuchen Sie die vollständige Zuordnung nach Repository-Beliebtheit oder jüngster Quellaktivität.

Namen und Beschreibungen der Skills bleiben in der vom Quell-Repository bereitgestellten Sprache.

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benchmark-methodology

Use after competitive-platform-analysis has produced a tiered competitor set. Scores each competitor across nine weighted dimensions (positioning, voice, visual craft, offer packaging, evidence, enterprise-readiness, thought leadership, pricing, client's strategic tension) with explicit 1–5 rubrics and a tension-plot. Precedes competitive-report-structure.

brand-discovery

Use when a brand needs to discover or articulate its identity through structured multi-session interviews. Covers purpose, positioning, audience, personality, voice, narrative, and founder-brand tension across 8 modules using laddering, 5 Whys, and projective techniques. Produces a resumable session with disk-persisted state and a master brandbook (90_SYNTHESIS.md).

competitive-platform-analysis

Use when scoping a competitive landscape — identifying, categorising, and score-filtering a competitor set before any benchmarking begins. Decides who counts as a competitor, which tier they belong to, and which sources to mine. First step in the three-skill competitive pipeline; precedes benchmark-methodology.

competitive-report-structure

Use after benchmark-methodology has produced scored competitor profile cards. Assembles findings into a decision-grade report: landscape map, competitor profiles, benchmarking matrix, white-space analysis, strategic recommendations, and team alignment trigger questions. Final step in the three-skill competitive pipeline.

Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.

Multi-platform content distribution across X, LinkedIn, Threads, and Bluesky. Adapts content per platform using content-engine patterns. Never posts identical content cross-platform. Use when the user wants to distribute content across social platforms.

Multi-source deep research using firecrawl and exa MCPs. Searches the web, synthesizes findings, and delivers cited reports with source attribution. Use when the user wants thorough research on any topic with evidence and citations.

market-research

Conduct market research, competitive analysis, investor due diligence, and industry intelligence with source attribution and decision-oriented summaries. Use when the user wants market sizing, competitor comparisons, fund research, technology scans, or research that informs business decisions.

Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.

market-research

Conduct market research, competitive analysis, investor due diligence, and industry intelligence with source attribution and decision-oriented summaries. Use when the user wants market sizing, competitor comparisons, fund research, technology scans, or research that informs business decisions.

実際のポスト、エッセイ、ローンチノート、ドキュメント、またはサイトコピーからソース派生の執筆スタイルプロファイルを構築し、コンテンツ、アウトリーチ、ソーシャルワークフロー全体でそのプロファイルを再利用します。ユーザーが一般的なAI執筆トロープなしで声の一貫性を望む場合に使用します。

connections-optimizer

レビュー優先の整理、フォロー/追加の推薦、ユーザーの実際の声で書かれたチャネル別ウォームアウトリーチのドラフトを通じて、ユーザーのXとLinkedInネットワークを再編成します。フォローリストを整理したい、現在の優先事項に向けて成長したい、または高品質な関係を中心にソーシャルグラフのバランスを取り直したい場合に使用します。