survey-design

name	Survey Design
description	Design and analyze surveys for product validation and user research
allowed-tools	["Read","Write","Glob","Grep","Bash"]
graph	{"domains":["domain:software-engineering"],"specializations":["specialization:product-management"],"skillAreas":["skill-area:user-research","skill-area:product-analytics"],"roles":["role:product-manager","role:product-analyst"],"workflows":["workflow:product-discovery","workflow:competitive-analysis"]}

Survey Design Skill

Overview

Specialized skill for designing and analyzing surveys for product validation. Enables product teams to gather structured feedback through well-designed surveys and interpret results with statistical rigor.

Capabilities

Survey Design

• Design PMF surveys (Sean Ellis test)
• Create NPS survey implementations
• Build feature validation surveys
• Generate survey question banks
• Design onboarding feedback surveys
• Create churn exit surveys

Question Engineering

• Write unbiased survey questions
• Design appropriate response scales
• Create skip logic and branching
• Optimize question order
• Balance survey length vs completion

Analysis

• Analyze survey response data
• Calculate statistical confidence in results
• Segment analysis by user attributes
• Identify response patterns and themes
• Generate actionable insights from data

Target Processes

This skill integrates with the following processes:

• product-market-fit.js - PMF survey design and analysis
• beta-program.js - Beta participant surveys
• customer-advisory-board.js - CAB feedback collection
• jtbd-analysis.js - Jobs-based survey questions

Input Schema

{
  "type": "object",
  "properties": {
    "surveyType": {
      "type": "string",
      "enum": ["pmf", "nps", "csat", "feature-validation", "exit", "onboarding", "custom"],
      "description": "Type of survey to design"
    },
    "objective": {
      "type": "string",
      "description": "Primary objective of the survey"
    },
    "targetAudience": {
      "type": "string",
       
    
     
       
          
       
    
     
       
       
       
    
     
       
       
    
  
    

Output Schema

{
  "type": "object",
  "properties": {
    "survey": {
      "type": "object",
      "properties": {
        "title": { "type": "string" },
        "introduction": { "type": "string" },
        "questions": {
          "type": "array",
          "items": {
            "type": "object",
            "properties": {
              "id": { "type": "string" }
                  
                  
                       
                  
                  
            
          
        
            
      
    
     
       
       
                 
                 
            
      
    
     
       
       
       
            
                 
            
            
                 
      
    
  

Usage Example

const survey = await executeSkill('survey-design', {
  surveyType: 'pmf',
  objective: 'Measure product-market fit for new analytics feature',
  targetAudience: 'Active users who have used analytics at least 3 times',
  hypotheses: [
    'Users find the analytics feature valuable for their workflow',
    'Users would be disappointed if the feature was removed'
  ],
  maxQuestions: 8
});

Dependencies

• Survey platform integrations
• Statistical analysis libraries