| name | brief-generator |
| slug | brief-generator |
| displayName | Brief Generator · 创作简报生成 |
| summary | 结构化红人简报:交付物、关键信息、创意方向、时间线、披露要求与报酬条款 |
| description | Use when the user asks to "create an influencer brief" or "write a campaign brief"; produces a structured creator brief with deliverables, key messages, creative direction, timeline, disclosure rules, and compensation terms. Not for choosing how to split spend across creators — use budget-optimizer. 达人合作简报/创作者BF |
| version | 20.1.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Activate when the user needs to brief one or more influencers for a campaign, standardize brief formats across a team, onboard ambassador partners, build reusable templates for recurring campaigns, or tighten brief clarity after revision-heavy collaborations. Also fires for platform-specific briefs (TikTok review, Instagram Stories takeover, YouTube integration). |
| argument-hint | <campaign or product> [platform] [content type] |
| metadata | {"author":"aaron-he-zhu","version":"20.1.0","discipline":"influencer","phase":"target","geo-relevance":"low","hermes":{"tags":["marketing","influencer","target"],"category":"influencer"},"openclaw":{"emoji":"📣","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Brief Generator
This skill helps you create clear, comprehensive influencer briefs that set creators up for success. Good briefs lead to better content, fewer revisions, and stronger partnerships.
Quick Start
Shortest invocation:
Create an influencer brief for [campaign]
Common scenario:
Generate a TikTok brief for micro-influencers promoting [product], 1 review video, with disclosure and timeline
Skill Contract
- Reads: campaign/product/platform/deliverable/CTA/timeline/compensation inputs; stable opaque
creator_ref, brand_ref, page_ref, shipping_ref, contact_ref, brand_asset_ref, hashtag_ref, promo_code_ref, and (when voice is used) voice_source_ref; plus memory/projections/narrative.json, memory/projections/claims.json, and relevant creator/channel projections. HOT is only an index to those sources. Raw creator/brand names and handles, page/asset-folder URLs, shipping addresses, contact names/emails/phones, hashtags, promo codes, and voice-source locators are transient rendering/dispatch inputs only.
- Writes: return a reference-safe creator brief inline by default; save it to
memory/influencer/brief-generator/YYYY-MM-DD-<topic>.md only with exact authorization. Saved artifacts and handoffs represent creator, brand, landing destination, shipping destination, contact path, assets, hashtags, promo terms, and voice provenance only with creator_ref, brand_ref, page_ref, shipping_ref, contact_ref, brand_asset_ref, hashtag_ref, promo_code_ref, and voice_source_ref; never persist their raw identity/address/URL/contact/content values or a hidden mapping. Each unresolved-claim proposal is a separate exact operation: propose authorization; a brief-save approval does not cover it.
- Done when:
- The brief covers all required sections (overview, key messages, deliverables, creative direction, timeline, compliance, compensation, contact).
- Disclosure requirements and usage rights are stated explicitly, with no placeholder left unresolved that the user gave input for.
- Deliverables and quantities match what the user requested per platform.
