content-compare

name	content-compare
description	User wants to analyze competitors' LinkedIn content to find gaps, patterns, and opportunities.

/content-compare — Competitor Content Analysis

When to use

User wants to analyze competitors' LinkedIn content to find gaps, patterns, and opportunities.

Setup Wizard (First Run)

Check MEMORY.md for SETUP_CONTENT_COMPARE_COMPLETE: true. If missing:

S1 — Verify Data Source

Test Apify: Scrape a public LinkedIn profile activity page
  Pass: Returns post data
  Fail: Fall back to Tavily + DOM

Test Tavily fallback: Search "site:linkedin.com/posts [competitor name]"
  Pass: Returns recent post URLs
  Fail: "Neither Apify nor Tavily returning LinkedIn post data"

S2 — Create Competitor List

Ask user: "Who are your top 3-5 competitors? Give me their names or LinkedIn URLs."
Write to config/competitors.md:

# Competitors
| # | Name | LinkedIn URL | Platform | Niche | Notes |
|---|------|-------------|----------|-------|-------|
| 1 | [name] | linkedin.com/in/[slug] | LinkedIn | [niche] | |

S3 — Create Analysis File

Create if missing: memory/competitor-analysis.md
Write SETUP_CONTENT_COMPARE_COMPLETE: true to MEMORY.md

---

Instructions

Step 1: Scrape Competitor Posts (READ — Apify preferred)

For each competitor in config/competitors.md:

With Apify:

Apify scrape: competitor's activity page
Returns: last 5 posts with text, engagement data, dates

With Tavily + DOM fallback:

Tavily search: "[competitor name] site:linkedin.com/posts"
Extract top 5 post URLs
For each URL: tavily_extract OR DOM read if navigating via chrome

Step 2: Analyze Each Competitor

Per competitor, extract:

• Content frequency: posts/week
• Top format: text, image, video, carousel, article
• Hook patterns: first line of their top 3 posts (what style — question, stat, story, contrarian)
• Topics covered: list of themes (AI/sales/outbound/hiring/product/culture)
• Engagement range: avg likes, avg comments on last 5 posts
• Audience signal: who comments on their posts (titles/roles visible in comments)

Step 3: Gap Analysis

Compare across all competitors:

Topics EVERYONE covers (oversaturated — hard to differentiate):
  - [list]

Topics SOME cover (opportunity — differentiate with your angle):
  - [list]

Topics NOBODY covers (blue ocean — first mover advantage):
  - [list]

Format gaps:
  - Everyone does X, nobody does Y
  - Opportunity: try Y format with [topic]

Cross-reference with own memory/content-analysis.md (if exists from /content-reflect):

• Where do YOUR top posts overlap with competitor strengths?
• Where are YOUR top posts in competitor blind spots? (double down here)

Step 4: Write Analysis

Update memory/competitor-analysis.md:

# Competitor Content Analysis
Last updated: [date]
Competitors analyzed: [count]

## Per-Competitor Breakdown

### [Competitor 1]
- Posts/week: [X]
- Top format: [X]
- Top hooks: "[hook 1]", "[hook 2]", "[hook 3]"
- Topics: [list]
- Avg engagement: [X] likes, [X] comments
- Audience: [who engages — titles/roles]
- Strength: [what they do well]
- Weakness: [what they miss]

### [Competitor 2]
...

## Cross-Competitor Patterns
- Oversaturated topics: [list]
- Opportunity topics: [list]
- Blue ocean: [list]
- Format gaps: [list]

## Recommendations
1. [specific content opportunity tied to gap analysis]
2. [specific content opportunity]
3. [specific content opportunity]

---

MCP Tools Used

• Apify MCP (READ — competitor profile scraping) OR Tavily + DOM fallback
• No WRITE operations needed — analysis only