copywriting

name	copywriting
description	Write, rewrite, or improve marketing copy for NeuralGTO web pages, CTAs, and messaging.
relatedSkills	["page-cro","copywriting","content-strategy"]
applyTo	["landing-pages","email-campaigns","social-media","ctas","ad-copy"]
trigger	write copy|rewrite this|improve the messaging|create email|cta text

Copywriting for NeuralGTO

When to Use This Skill

Use this skill when the user wants to:

• Write or rewrite copy for landing pages, homepage, or section headers
• Create email campaigns or outreach sequences
• Write ad copy or social media posts
• Improve existing messaging
• Create CTAs or button text

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Core Framework

1. Read Product Context First

Before writing any copy, pull context from product-marketing-context.md:

• Positioning: "GTO Explained. Not Memorized."
• Primary audience: Aspiring tournament players, cash game regulars, coaches
• Differentiation: Free + Explained + Simple = Professional GTO without the price tag
• Tone: Precision & density (technical, data-heavy, minimal fluff)

2. Copy Architecture for NeuralGTO

Landing Page Structure:

1. Hero Headline — Problem + Solution in one line
   • "Game Theory Optimal poker. Explained, not memorized."
   • "Professional GTO solving. At zero cost."
2. Subheadline — Emotional or benefit-driven
   • "Analyze hands like a pro. Understand why frequencies exist. Learn when to exploit."
3. Social Proof — Credibility (coaches using it, community citations)
4. Feature Callout — 3 core differentiators
5. CTA — Single, action-oriented button
   • Primary: "Analyze a Hand"
   • Secondary: "Read GTO 101"
6. Proof Section — Real hand examples
7. FAQ — Address skepticism (won't PioSOLVER be better? Is this legal to use?)

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Copywriting Principles for Poker

Avoid

• ❌ Sales hyperbole ("Become a poker pro overnight")
• ❌ Jargon without explanation (even to experts, context helps)
• ❌ Language suggesting real-money playing aid (compliance risk)
• ❌ Comparison put-downs ("Other solvers are overpriced and bad")

Embrace

• ✅ Specificity ("Analyze heads-up hands under $100 pots in seconds")
• ✅ Transparency ("Free. Open-source. No signups.")
• ✅ Education focus ("Study tool, not playing aid")
• ✅ Poker domain knowledge (speak the language, but explain terms)
• ✅ Intellectual honesty ("GTO tells you optimal play; you decide when to deviate")

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Copy Templates for Common Use Cases

Landing Page Hero

[Headline]
"Game Theory Optimal poker. Actually explained."

[Subheadline]
"Analyze your hands in plain English. Get GTO frequencies with the reasoning 
behind them. Free. No signup. No solver syntax."

[CTA]
"Analyze a Hand" (primary) / "Learn GTO 101" (secondary)

Features Section

🎯 Fast
"Describe a hand in English. Get GTO strategy in seconds. No spreadsheet syntax, 
no complex setups."

🧠 Explained
"Frequencies alone don't teach. See the blocker logic, equilibrium reasoning, 
and when to exploit."

💰 Free
"Professional-grade GTO solving without the professional-grade price tag. 
No subscriptions. No paywalls."

🎓 Study-Focused
"Built for learning, not playing. Understand optimal strategy so you can 
develop your own approach."

Social Media (Twitter/X, 280 chars)

"Analyze poker hands in English. Get GTO strategy with reasoning. Free. 
No signup. No solver syntax. neuralgto.com #poker #GTO"

Email Outreach to Coaches

Subject: Free GTO tool for your students

Hi [Coach Name],

Your students are stuck memorizing frequencies. What if they understood GTO in English?

NeuralGTO analyzes specific hands, explains the logic, and shows exploits — 
at zero cost. Perfect for lesson prep, student explanations, and content.

Try it: [link]

—The NeuralGTO team

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Copywriting Checklist

Before submitting copy, verify:

• Headline is benefit-driven or clarity-driven, not vague
• Subheadline reinforces the unique angle (explaining, not just solving)
• Copy avoids hype about "winning more" or "becoming a pro"
• All poker jargon used is accurate and explained (or context implies understanding)
• CTAs are single, action-oriented verbs ("Analyze," "Learn," "Explore")
• Tone matches domain: technical, precise, helpful expert
• No claim about legality or real-money play is made (study tool only)
• Copy is concise — poker players value efficiency

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Related Copilot Execution

After writing copy, ask the user:

• "Would you like me to optimize this for conversions using page-cro?" (A/B test angles, button placement, etc.)
• "Should we create email variants for different personas?" (Aspiring player vs. coach vs. casual)
• "Ready to run this through a seo-audit to optimize for search?" (If it's for a landing page or blog post)