trendHERO platform help — Instagram influencer analytics (95M+ profiles, 20+ filters), Account Quality Score (AQS 1-100, fake follower detection), Audience Analysis, Daily Tracking, Ads Database (10M+ posts), Audience Overlap, REST API (Bearer auth, webhooks). Covers discovery search, AQS interpretation, audience vetting, tracking setup, ads database research, API integration, and pricing (Free/Lite/Pro/Advanced). Use when you suspect an influencer has fake followers, trendHERO search results aren't matching your niche, you need to monitor an influencer's metrics over time, you want to see which influencers your competitors are using, the trendHERO API isn't working as expected, you're unsure which trendHERO plan fits your budget, or you're deciding between trendHERO, HypeAuditor, and Heepsy. Do NOT use for influencer strategy across platforms (use /sales-influencer-marketing), TikTok marketing (use /sales-tiktok-marketing), gaming influencer marketing (use /sales-gaming-marketing), or ad campaigns (use /sale
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SKILL.md
Quellanweisungen · Schreibgeschützte Vorschau
name
sales-trendhero
description
trendHERO platform help — Instagram influencer analytics (95M+ profiles, 20+ filters), Account Quality Score (AQS 1-100, fake follower detection), Audience Analysis, Daily Tracking, Ads Database (10M+ posts), Audience Overlap, REST API (Bearer auth, webhooks). Covers discovery search, AQS interpretation, audience vetting, tracking setup, ads database research, API integration, and pricing (Free/Lite/Pro/Advanced). Use when you suspect an influencer has fake followers, trendHERO search results aren't matching your niche, you need to monitor an influencer's metrics over time, you want to see which influencers your competitors are using, the trendHERO API isn't working as expected, you're unsure which trendHERO plan fits your budget, or you're deciding between trendHERO, HypeAuditor, and Heepsy. Do NOT use for influencer strategy across platforms (use /sales-influencer-marketing), TikTok marketing (use /sales-tiktok-marketing), gaming influencer marketing (use /sales-gaming-marketing), or ad campaigns (use /sales-retargeting).
Helps the user with trendHERO platform questions — from influencer discovery and fake follower detection through audience analysis, tracking, ads database research, and API integration.
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated knowledge.
Ask the user:
What do you need help with?
A) Finding influencers — Discovery search, filters, keyword search
B) Analyzing a creator — AQS score, fake follower detection, audience quality
C) Tracking — daily monitoring of influencer accounts
D) Ads database — researching influencer ad posts and mentions
E) Audience overlap — comparing audiences across influencers
F) Outreach — contacting influencers through trendHERO
G) Lists — organizing and comparing influencers
H) API integration — generating reports programmatically
I) Pricing and plan selection
J) Something else — describe it
What's your current setup?
A) New to trendHERO — evaluating or just signed up
B) Using trendHERO for discovery/analytics
C) Using trendHERO for tracking and monitoring
D) Integrating via API
E) Comparing trendHERO to other platforms
What plan are you on?
A) Free ($0/mo)
B) Lite ($16/mo)
C) Pro ($40/mo)
D) Advanced ($120/mo)
E) Not sure / evaluating
If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.
Step 2 — Route or answer directly
If the request maps to a strategy skill, route:
Influencer marketing strategy across platforms → /sales-influencer-marketing
Ad campaign strategy → /sales-retargeting or /sales-b2b-advertising
Email marketing to subscribers → /sales-email-marketing
Affiliate program design → /sales-affiliate-program
Otherwise, answer directly from the platform reference below.
Step 3 — trendHERO platform reference
Platform overview
trendHERO is an Instagram-focused influencer analytics platform specializing in fake follower detection and audience quality analysis. It provides a database of 95M+ Instagram profiles with 90+ metrics per creator, making it a focused, affordable tool for brands and agencies vetting influencers before partnerships.
Search methods: Keyword search in names and bios (required and negative keywords), audience demographic filters (geo, age, gender), engagement metrics (followers, ER, growth), category/niche filtering
20+ filters including audience location, category, engagement rate, follower count range
Relevance ranking: Results ranked by keyword match density in profile name and bio
Results: Searchable database with list-saving capability
Account Quality Score (AQS)
Scale: 1-100 (higher = better quality)
5 evaluation dimensions:
Audience quality & engagement — authenticity and activity level of followers
Follower type — classification of audience composition (real, suspicious, mass followers)
Comment quality — analysis of engagement patterns (generic vs. authentic comments)
Giveaway activity — frequency of promotional giveaways (inflates metrics temporarily)
Growth patterns — historical follower acquisition trends (organic vs. purchased)
Purpose: Rapid 2-second overall account health assessment — consolidates multiple red flags into one score
Analytics Reports (90+ metrics)
Engagement: Median likes/comments per post (uses median to eliminate outliers from viral posts), views per reel (unique views, not play count), weekly post frequency
Audience: Demographics (age, gender, location, language), audience type breakdown (real, suspicious, mass followers), reachability (% of followers following <1,500 accounts)
Growth: Followers/followings growth tracking over time, growth pattern analysis
Benchmarks: Comments-to-likes ratio (0.5–5 per 100 likes), views-to-likes ratio (2–10 views per like)
Export: PDF and Excel download
Daily Tracking
Monitor influencer accounts daily for follower growth, engagement changes, and content activity
Track competitors' influencer partnerships
Alerts for significant changes (follower spikes, engagement drops)
Plan-gated: Lite = 3 accounts, Pro = 20, Advanced = 50
Ads Database
10M+ ad posts — database of influencer-brand mentions and sponsored content
Research which influencers are working with which brands
Discover competitors' influencer partnerships
Filter by brand, influencer, date range, engagement metrics
Audience Overlap
Compare audiences across multiple influencers
Identify unique reach vs. shared followers
Optimize influencer selection for maximum reach (minimize overlap)
Essential for multi-influencer campaigns
Lists & Comparison
Create lists to organize influencer candidates
Side-by-side comparison of key metrics
Export lists for team review
Favorites/shortlisting functionality
Outreach
Built-in influencer outreach tools
Contact influencers directly through the platform
Track outreach status and responses
Pricing
Best-effort — verify with trendHERO for current pricing.
Plan
Price
Reports/mo
Tracking
Lists
Key features
Free
$0/mo
—
—
Favorites only
Engagement rate, follower growth, basic metrics
Lite
$16/mo
10
3 accounts
10 lists
Full reports, PDF export
Pro
$40/mo
50
20 accounts
Unlimited
Excel export, full search across 95M+ profiles
Advanced
$120/mo
200
50 accounts
Unlimited
Priority support, all features
Additional reports can be purchased as add-ons
All paid plans include AQS scoring and audience analysis
Free plan provides basic engagement data — useful for quick checks
Plan-gated features to watch
Full influencer search (95M+ database) — Pro+ only (Lite has limited search)
Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
Reports consume credits, not just time. Each analytics report uses one credit from your monthly allocation. Running reports on influencers you end up rejecting still costs credits. Vet with free metrics (engagement rate, follower growth) before spending a report credit on a full AQS analysis.
Report generation can be slow for large accounts. Accounts with 1M+ followers can take 2-4 hours to generate. Smaller accounts (<10K) take 30-60 minutes. Already-cached accounts return instantly. Plan ahead for time-sensitive vetting.
Instagram-focused with limited multi-platform coverage. trendHERO's 95M+ database is primarily Instagram. TikTok analytics were recently added but with less depth. If you need YouTube, X, or Twitch coverage, consider HypeAuditor or Modash.
Free plan is very limited. Only basic engagement rate and follower growth — no AQS, no full reports, no search. Useful for a quick check but not for serious vetting. Lite ($16/mo) is the minimum for actionable analytics.
Median-based metrics can surprise you. trendHERO uses median (not average) for likes and comments to eliminate viral post outliers. This gives a more realistic picture of typical performance but may show lower numbers than you expect if you're used to average-based tools.
Reachability metric is unique and important. The "% of followers following <1,500 accounts" metric indicates how likely your content is to actually appear in followers' feeds. Low reachability means the influencer's followers follow so many accounts that your sponsored post may not be seen.
API has no documented rate limits. The API docs don't specify rate limits, but report generation is inherently throttled by processing time. For batch operations, implement reasonable delays between requests.
Webhook requires setup in the Access Tokens page. The API supports webhook callbacks when reports finish processing, but you must configure the webhook URL in your account settings — it's not set per-request.
Self-improving: If you discover something not covered here, append it to references/learnings.md with today's date.
Related skills
/sales-influencer-marketing — Influencer marketing strategy across all platforms — discovery, vetting, campaigns, ROI
/sales-hypeauditor — HypeAuditor platform help — AI-powered influencer analytics, 223.6M+ profiles, fraud detection, Campaign Management, API
/sales-gaming-marketing — Gaming influencer marketing strategy — streamers, game launches
/sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do
Examples
Example 1: Vet an influencer before a paid partnership
User says: "A fitness influencer with 80K followers wants $1,200 for a post — how do I check if they're legit?"
Skill does:
Shows how to search for the creator by username in trendHERO
Explains how to read the AQS score — what ranges indicate good quality (>60), concerning (<40), or deal-breaker (<25)
Walks through the 5 AQS dimensions: audience type, comment quality, growth patterns, giveaway history
Highlights reachability metric — what % of their followers will actually see the post
Compares the $1,200 ask to their actual authentic reach and engagement
Result: Data-driven decision on whether the partnership is worth the investment
Example 2: Research competitor influencer partnerships
User says: "I want to see which influencers my competitors are working with"
Skill does:
Shows how to use the Ads Database to search by brand/competitor name
Explains filtering by date range, engagement metrics, and influencer size
Demonstrates how to identify which creators drive the best engagement for competitors
Suggests saving interesting creators to a list for further analysis
Recommends running AQS reports on shortlisted creators before outreach
Result: Competitive intelligence on influencer partnerships with actionable next steps
Example 3: Set up API integration for batch influencer reports
User says: "I want to pull influencer analytics into our internal tool via the trendHERO API"
Skill does:
Walks through API authentication: Bearer token from Access Tokens page
Shows the POST endpoint to create a report: POST /reports?username={username}
Explains async processing — reports aren't instant, check status field for ready vs collecting
Demonstrates webhook setup for completion notifications
Shows GET endpoint to retrieve completed reports: GET /reports/{username}
Points to the API reference for full endpoint documentation
Result: Working API integration plan with auth, endpoints, and async handling
Troubleshooting
Report takes hours to generate
Symptom: Requested a report but it's still in "collecting" status after 30+ minutes
Cause: Large accounts (1M+ followers) require more data processing. First-time reports for uncached accounts take longer.
Solution: Check if the account has been analyzed before — previously cached accounts return instantly. For large accounts, allow up to 2-4 hours. Use the API webhook to get notified when the report is ready instead of polling manually. If a report is stuck beyond 4 hours, the account may be private or have restricted data access — check for impossible status.
AQS score seems too low for a legitimate creator
Symptom: A creator you know is legitimate has an AQS below 40
Cause: AQS factors in giveaway history and growth patterns. Creators who run frequent giveaways or had rapid growth spurts (even organic ones from viral content) may get penalized.
Solution: Don't rely on AQS alone — check individual dimensions. If audience type and comment quality are high but giveaway activity is dragging the score down, the creator may still be a good partner. Cross-reference with engagement rate and reachability metrics for a complete picture.
Running out of report credits too fast
Symptom: Monthly report allocation exhausted before finding enough qualified influencers
Cause: Running full reports on every potential influencer without pre-screening wastes credits.
Solution: Use free metrics first — check engagement rate and follower growth on the free plan or in search results before spending a credit on a full report. Create a pre-screening checklist: engagement rate >2%, steady growth pattern, relevant content. Only run full AQS reports on influencers that pass the free-metric screen. Consider upgrading to Pro (50 reports) or Advanced (200 reports) if you regularly need more.
