| name | competitor-analysis |
| slug | competitor-analysis |
| displayName | Competitor Analysis · 竞品分析 |
| summary | 竞品分析/竞争对手 |
| description | Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use content-gap-analysis. 竞品分析/竞争对手 |
| version | 17.0.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when analyzing competitor SEO strategy, comparing domains, benchmarking against competitors, or finding competitor keywords and content gaps. |
| argument-hint | <competitor URL or domain> |
| metadata | {"author":"aaron-he-zhu","version":"17.0.0","discipline":"seo-geo","phase":"research","geo-relevance":"medium","hermes":{"tags":["marketing","seo-geo","research"],"category":"seo-geo"},"openclaw":{"emoji":"🔍","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Competitor Analysis
Analyzes competitor SEO and GEO strategies to reveal repeatable wins, weak spots, and market gaps.
Quick Start
Analyze SEO strategy for [competitor URL]
Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]
Skill Contract
Expected output: a prioritized competitor brief plus the standard handoff summary for memory/research/.
- Reads: competitor URLs/domains, your own site metrics, business model, target audience, industry context, and any user-provided or tool data.
- Writes: a user-facing analysis and reusable summary.
- Promotes: durable competitor facts, keyword priorities, entity candidates, and pending strategy decisions to
memory/hot-cache.md, memory/open-loops.md, and memory/research/.
- Done when: 3-5 competitors are benchmarked across keywords, backlinks, and traffic share in one comparison table; each strength-to-learn and weakness-to-exploit cites evidence; and the deliverable closes with an Immediate / Short-term / Long-term plan.
- Primary next skill: content-gap-analysis when the competitive landscape is clear.
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
Optional integrations: ~~SEO tool, ~~analytics, ~~AI monitor. Without tools, ask for competitor URLs, your site metrics, and industry context. See CONNECTORS.md.
Zero-dependency competitor fetch (keyless): python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/firecrawl.py" scrape <competitor-url> returns the rendered page as LLM-ready markdown (JavaScript-heavy pages included), firecrawl.py map <competitor-domain> --limit 500 inventories their URL surface fast, and firecrawl.py search "<brand or topic>" --tbs qdr:m finds their fresh coverage — all on Firecrawl's keyless free tier (~1,000 credits/mo). The connector pre-flights the target's robots.txt locally and refuses on a Disallow per SECURITY.md §Scraping Boundaries. See scripts/connectors/README.md.
Decision Gates
Stop and ask — when the competitor set cannot be established:
