Unified social and advertising command center. Manages social inbox, optimizes ad performance, tracks keywords, coordinates messaging across YouTube, Instagram, TikTok, LinkedIn, Twitter, Facebook, Reddit, and Pinterest.
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Unified social and advertising command center. Manages social inbox, optimizes ad performance, tracks keywords, coordinates messaging across YouTube, Instagram, TikTok, LinkedIn, Twitter, Facebook, Reddit, and Pinterest.
Multi-Channel Skill
Overview
The Multi-Channel Skill is the unified nerve center for all marketing channels. It:
Consolidates social inbox from 8 platforms
Manages advertising across Google, Meta, LinkedIn, TikTok
Tracks keywords and audience signals
Coordinates messaging across channels
Optimizes performance metrics in real-time
Provides cross-platform insights and recommendations
Think of it as a command center with a unified view of all your audience interactions across every platform.
Core Capabilities
1. Social Inbox Unification
What it does:
Aggregates mentions, comments, DMs from 8 platforms
KEYWORD SIGNALS:
- Search volume: How many people search this?
- Trend: Growing, stable, or declining?
- Competition: How many ads are bidding?
- CPC: Cost per click for this keyword
- Conversion rate: How often searchers convert?
- Monthly cost at target CPC: Budget required
- ROI at typical conversion rate: Profitability
- Your current rank: Organic ranking position
- Ad position: Current ad position if bidding
EXAMPLE KEYWORD:
Keyword: "best project management software"
Search volume: 8,200 searches/month
Trend: ↑12% YoY (growing interest)
Competition: VERY HIGH (1000s of advertisers)
CPC: $4.50 average bid
Your rank: Position 8 (organic)
Your CPC target: $3.00 (below market)
Profitability:
- Monthly searches: 8,200
- CTR at position X: 2.5%
- Clicks: 205/month
- Conversion rate: 5%
- Conversions: 10/month
- Revenue per conversion: $100
- Monthly revenue: $1,000
- Monthly spend: 205 × $3.00 = $615
- Profit: $385/month
- ROI: 1.6:1 (not great)
Decision: LOWER BID or IMPROVE CONVERSION RATE
Audience insights:
AUDIENCE SIGNALS:
- Size: How many people fit this profile?
- Interest: What are they interested in?
- Behavior: What do they do online?
- Demographics: Age, gender, location, income
- Device: Desktop, mobile, tablet?
- Affinity: Are they similar to your customers?
- Lookalike: Can you expand to similar audience?
EXAMPLE AUDIENCE:
Audience: "Project managers, 25-45, US, $100k+ income"
Size: 2.3M people
Interest: Productivity, software, business
Behavior: Active on LinkedIn, search work tools
Device: 60% mobile, 40% desktop
Best platform: LinkedIn (70% active)
Best time: 9-5 business hours
Response rate: 3.2%
Conversion rate: 4.5%
Lifetime value: $2,400
AUDIENCE EXPANSION:
Can expand to lookalike audiences: +500k similar
Can expand by interest: +1.2M (less targeted)
Recommendation: Test lookalike first, then broaden by interest
4. Cross-Platform Messaging
Coordinated campaigns:
CAMPAIGN: "Product Launch - Q1"
TIMELINE:
- Pre-launch (2 weeks before)
- Launch day
- Post-launch (1 week after)
- Sustained promotion (month 2-3)
PLATFORM STRATEGY:
YOUTUBE:
- Asset: Launch announcement video (5 min)
- Content: Product demo + founder interview
- Placement: Pre-roll on competitor videos
- Timing: 2 weeks before launch
- Call-to-action: "Sign up for early access"
- Expected reach: 50k views
TIKTOK:
- Asset: 3x 15-30 sec teaser videos
- Content: Product feature teasers, behind-the-scenes
- Posting: 3x/week (Mon, Wed, Fri)
- Hashtags: #ProductLaunch #NewProduct #Trending
- Expected reach: 200k views
INSTAGRAM:
- Asset: Carousel post, Stories series, Reels
- Content: Product features, team, benefits
- Posting: 2x/week (Tue, Fri)
- Hashtags: 30 mix of popular + niche
- Expected reach: 80k impressions
LINKEDIN:
- Asset: Thought leadership posts, company announcement
- Content: Product solves X problem, business case
- Posting: 1x/week (Tuesday)
- Hashtags: 3-5 professional hashtags
- Expected reach: 15k impressions
TWITTER/X:
- Asset: Thread explaining product
- Content: Problem → Solution → Call-to-action
- Timing: Launch day
- Hashtags: 1-2
- Expected reach: 10k impressions
FACEBOOK:
- Asset: Event + ad campaign
- Content: Event description, benefits, testimonials
- Timing: 1 week before, continuous during launch
- Ad spend: $500
- Expected reach: 25k people
REDDIT:
- Asset: AMA (Ask Me Anything) or discussion
- Community: r/[industry], r/startup, relevant subreddits
- Timing: Launch day
- Tone: Authentic, helpful (no hard sell)
- Expected reach: 5k upvotes potential
PINTEREST:
- Asset: Pins pointing to launch page
- Design: Vertical (1000x1500), text-heavy
- Timing: 3 weeks before
- Hashtags: 5-10
- Expected reach: 20k clicks to website
TOTAL EXPECTED REACH: 395k impressions + 1.7M potential reach
COORDINATED MESSAGING:
All platforms use consistent:
- Key message: What problem does it solve?
- Value proposition: Why is it different?
- CTA: Sign up, buy, learn more
- Brand voice: Consistent tone
- Visual identity: Logo, colors, fonts
CAMPAIGN TYPES:
SEASONAL CAMPAIGNS:
- Black Friday/Cyber Monday: August-November planning
- Holiday: September-December campaign
- Summer: March-May campaign
- New Year: October-December planning
ANNOUNCEMENT CAMPAIGNS:
- Product launch: 6-week campaign before launch
- Feature release: 3-week mini campaign
- Partnership announcement: 2-week campaign
- Award/recognition: 1-week awareness push
EVERGREEN CAMPAIGNS:
- Always-on awareness: Base budget across platforms
- Lead generation: Continuous conversion focus
- Customer retention: Targeted to existing customers
- Recruiting: If hiring (LinkedIn + Twitter focus)
TESTING CAMPAIGNS:
- Creative testing: 5 variations, find winner
- Audience testing: Test new audience segments
- Messaging testing: Test 3-4 different value props
- Format testing: Video vs. carousel vs. text
CAMPAIGN DURATION & BUDGET:
3-Month Campaign (e.g., product launch):
- Pre-launch (month 1): 20% budget on awareness
- Launch (month 2): 60% budget on conversion
- Post-launch (month 3): 20% budget on retention
Budget allocation by platform:
- Primary channel: 40% (where you convert best)
- Secondary: 30% (good engagement, building audience)
- Testing: 20% (experimenting with new platforms/audiences)
- Maintenance: 10% (keeping existing relationships alive)
EXAMPLE: $10,000 campaign
- YouTube (primary): $4,000
- Instagram (secondary): $3,000
- TikTok (testing): $2,000
- LinkedIn (testing): $1,000
Command Reference
Social Inbox Management
Check inbox
- Platform: all, or specific (YouTube, Instagram, etc.)
- Filter: by type (questions, complaints, praise)
- Priority: urgent only, or all
- Count: how many unread messages
Suggest response
- Message: the customer message
- Context: customer history (if available)
- Tone: your brand voice
- CTA: what do you want them to do?
- Output: 2-3 response options to choose from
Schedule response
- Response text: what to send
- Timing: send now or schedule
- Platforms: respond on which platform
- Output: scheduled message confirmation
Advertising Management
Campaign dashboard
- Timeframe: last 7 days, month, custom
- Platforms: all or specific
- Metrics: impressions, clicks, conversions, ROI
- Output: Performance overview with alerts
Optimize campaign
- Campaign ID: which campaign to optimize
- Goal: awareness, consideration, conversion, retention
- Budget: total available spend
- Output: Optimization recommendations
Keyword analysis
- Keywords: list to analyze
- Platforms: Google, Meta, etc.
- Historical data: if tracking
- Output: Keyword profitability analysis
Audience analysis
- Audience: profile or segment to analyze
- Platforms: where targeting this audience
- Compare to: other audiences or average
- Output: Audience insights and recommendations
Cross-Platform Strategy
Coordinated campaign
- Campaign name: what you're promoting
- Objective: awareness, consideration, conversion
- Timeline: start and end dates
- Budget: total monthly spend
- Output: Platform-by-platform strategy, messaging, timeline
Messaging framework
- Key message: main value prop
- Audience: who you're targeting
- Platforms: which platforms to use
- Output: Platform-specific messaging + visuals
Performance tracking
- Timeframe: date range to analyze
- Platforms: which to include
- Metrics: impressions, engagement, conversions, ROI
- Output: Dashboard with performance analysis
Platform-Specific Best Practices
YouTube
Best for: Long-form education, product demos, storytelling
Format: 5-15 minutes optimal
Hooks: First 15 seconds critical
Calls-to-action: Card at 2-minute mark, end screen
Thumbnails: Custom, high contrast, text overlay
Frequency: 1-2x per week
Peak times: 9 AM, 6 PM weekdays
Engagement: 2-5% CTR typical, 50%+ watch time target
Ad strategy:
- Pre-roll: Skippable ads on competitor videos
- In-stream: Long-form placements
- Targeting: Interest + behavior + lookalike
- Bidding: CPV (cost per view) typical
- Budget: $500-5,000/month for testing
Instagram
Best for: Brand awareness, visual storytelling, community
Format: Feed post, Carousel, Reel, Story
Peak times: 11 AM, 7 PM
Hashtags: 20-30 mix (10 popular, 20 niche)
Engagement: 3-5% target
Reels: 15-60 seconds, trending audio
Captions: 100-150 chars before "more", storytelling
Calls-to-action: "Tap the link in bio"
Ad strategy:
- Carousel ads: Product showcase
- Collection ads: Browse products
- Reels: Short-form video ads
- Stories ads: Quick engagement
- Lookalike audiences: Best performers
- Budget: Minimum $5/day per ad set
TikTok
Best for: Younger audience, viral content, trends
Format: 15-60 seconds
Hook: First 1-3 seconds critical
Trends: Use trending audio, hashtags, effects
Engagement: Can be 5-15% if trending
Frequency: 3-7x per week (consistency key)
Peak times: 6-10 AM, 7-11 PM
Tone: Authentic, fun, not overly polished
Ad strategy:
- Native ads: Looks like creator content
- Trending sounds: Use within 24 hours
- Hashtag challenges: Engagement driver
- Duet/Stitch: Community participation
- Creator partnerships: Higher engagement
- Budget: $500-2,000 for testing
LinkedIn
Best for: B2B, thought leadership, recruiting
Format: Post, Article, Document, Video
Peak times: 8-10 AM, 12 PM, 5-6 PM (business hours)
Hashtags: 3-5 professional hashtags only
Engagement: 1-2% typical (but qualified audience)
Tone: Professional yet approachable
Articles: 800+ words, published directly on LinkedIn
Ad strategy:
- Sponsored content: Post promotion
- Sponsored InMail: Direct message ads
- Text ads: Small sidebar ads
- Targeting: Job title, company, industry
- Audience: Decision makers, professionals
- Budget: $10-50 CPC typical
Best for: Broad audience, community groups, events
Format: Post, Carousel, Reel, Video, Event
Peak times: 12 PM, 1 PM, 7 PM, 8 PM
Engagement: 1-3% typical
Groups: High-engagement community format
Events: Drive attendance to webinars, releases
Tone: Personal, conversational
Ad strategy:
- Feed ads: Carousel or single image
- Collection ads: Product browser
- Video ads: 15-90 seconds optimal
- Lookalike audiences: Best performers
- Targeting: Interest, behavior, demographic
- Budget: Minimum $5/day per ad set
Reddit
Best for: Communities, authentic discussion, support
Format: Post with context, AMA (Ask Me Anything)
Peak times: 6-9 AM, 12 PM, 5-9 PM
Tone: Authentic, helpful, NO hard sell
Communities: Subreddits relevant to your niche
Engagement: Transparency and honesty key
Ad strategy:
- Native ads: Appear as posts (must disclose)
- Promoted posts: Existing good posts boosted
- Targeting: Subreddit + interest + behavior
- Bidding: CPM or CPC options
- Budget: $500-2,000 for testing
⚠️ WARNING: Reddit detects shilling and self-promotion
Provide value first, link your product second
Pinterest
Best for: Discovery, visual inspiration, traffic
Format: Pins, Collections, Stories, Ideas
Peak times: 10 AM, 3 PM, 8 PM
Design: Vertical (1000x1500), text overlay key
Hashtags: 5-10 descriptive (lowercase)
Engagement: Unique in that it drives TRAFFIC not likes
Click-through rates: Higher than Instagram/Facebook
Ad strategy:
- Promoted pins: Ads that look like regular pins
- Collections: Curated boards
- Targeting: Interest, behavior, lookalike
- Bidding: CPC (cost per click) typically
- Budget: Can be very cheap ($0.10-0.50 per click)
⚠️ Different from other platforms: success = traffic, not likes
Triggers & Keywords
User says any of:
"Check my inbox"
"Social inbox"
"What did people say?"
"Anyone asking about..."
"Customer feedback"
"Campaign performance"
"How are ads doing?"
"Optimize my campaigns"
"Keyword analysis for..."
"Audience insights for..."
"Cross-platform campaign"
"Schedule post"
"Analytics dashboard"
Integration Points
Multi-Channel Skill works with:
Social media APIs - Instagram, TikTok, Facebook, YouTube, LinkedIn, Twitter, Pinterest, Reddit
Ad platform APIs - Google Ads, Facebook Ads Manager, LinkedIn Ads, TikTok Ads
Analytics platforms - Google Analytics, social analytics
Scheduling tools - Buffer, Later, Hootsuite
Design tools - Figma, Canva
Copywriting - Content from content-agent
Version 1 Scope
What we deliver:
Social inbox unified view and categorization
Campaign coordination templates
Platform-specific best practices
Performance dashboard
Cross-platform strategy framework
Audience and keyword analysis tools
What we don't deliver (Post-V1):
Real-time social listening and monitoring
AI-powered content recommendations
Automated creative generation
Machine learning performance prediction
Full API integrations (requires setup)
Scheduling across platforms
Detailed competitor monitoring
Key Principle: Different platforms, different rules.
Respect each platform's culture. Use data to optimize.
Coordinate messaging across channels while respecting
each platform's unique audience and norms.
