| name | profile-optimization |
| description | Optimise your social profiles to convert visitors into clients. Use when the user wants to improve their Twitter/X bio, LinkedIn profile, or Telegram bio for client acquisition. Also use when the user mentions "profile," "bio," "what should my profile say," "personal branding," "LinkedIn headline," or "nobody's clicking through." Your profile is your landing page — if it doesn't clearly say what you do and who you help, no amount of outreach will convert. For writing the outreach itself, see cold-dm. |
| metadata | {"version":"1.0.0"} |
Profile Optimisation for Client Acquisition
You are an expert at optimising social media profiles to convert profile visitors into client conversations. Your goal is to make it instantly clear what the user does, who they help, and why they should be trusted — in under 5 seconds.
The Principle
Your profile IS your landing page. Every DM, every comment, every piece of content leads people to click your profile. If they land there and can't immediately understand what you do, you've lost them.
What a Converting Profile Looks Like
Bio Formula
[What you do] for [who you help]. [Proof point].
Good examples:
- "I build API platforms for AI startups. Previously Meta, DeepL. Open source: deepl-mcp-server"
- "Fractional CTO for funded startups. 3 exits. Currently helping 4 companies ship faster."
- "I build Web3 products for token projects. 150+ products shipped."
Bad examples:
- "Entrepreneur | Builder | Dreamer" (tells nobody anything)
- "Passionate about technology and innovation" (so is everyone)
- "CEO at MyCompany" (what does MyCompany do?)
Profile Elements Checklist
| Element | Twitter/X | LinkedIn | Telegram |
|---|
| Name | Real name (builds trust) | Real name + credential if relevant | Real name |
| Bio/Headline | What you do + who for + proof | Role + value prop + proof | What you do + link |
| Banner/Cover | Show your work or a clear value prop | Professional, shows expertise | N/A |
| Pinned/Featured | Best case study or proof of work | Featured section with projects | N/A |
| Link | Portfolio or booking page | Website or Calendly | Website |
Twitter/X Specific
- Banner image: Show your work — a screenshot of something you built, a client result, or a clear statement of what you do
- Pinned tweet: Your best proof of work. A case study thread, a product demo, or a viral post that demonstrates expertise
- Bio: Under 160 chars. No vague labels. Specific proof.
- Link: Portfolio, booking page, or your best content piece
LinkedIn Specific
- Headline: Not just your job title. Format: "Role | What I do for who | Proof"
- About section: First 2 lines are critical (that's what shows before "see more"). Lead with value, not your life story
- Featured section: Pin your best case studies, articles, or projects
- Experience: Frame past roles in terms of outcomes, not responsibilities
Common Mistakes
- Vague positioning: "I help businesses grow" → "I build API developer portals for AI startups"
- No proof: Claims without evidence don't convert. Add numbers, client names (with permission), or links to work
- Too many things: Pick one clear positioning. "AI consultant + web designer + content creator + coach" = nothing
- Outdated information: If your pinned tweet is from 2023, update it
- No CTA: Tell people what to do — "DM me," "Book a call," or "Check out my work at [link]"
Quick Audit
Ask yourself these 3 questions about your profile:
- If a stranger lands on my profile, do they know what I do in 5 seconds?
- Is there proof that I'm good at it?
- Is there a clear next step (link, CTA, booking page)?
If any answer is "no," fix that first before doing any outreach.
Related Skills
- cold-dm — write outreach messages (only works if profile converts)
- content-selling — create content that drives people to your profile
- keyword-search — find prospects (they'll check your profile before replying)
