meta

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meta

description

Parent skill for the Meta platform — Business Manager (BM) fundamentals and types, business verification, account quality, Meta enforcement classifier, Brazilian defensive intelligence (niche classification, black hat ecosystem awareness, payment hygiene), asset isolation, proxy/antidetect/CDP setup, disposable BM strategy, ban mechanics, ban/cascade/appeal, and Official Business Account. Use when working with ANY Meta platform (Ads, WhatsApp, Instagram) — BM health, verification, isolation, classifier, disposable-BM ops. Triggers on "business manager", "BM", "business verification", "account quality", "meta classifier", "asset isolation", "disposable BM", "proxy meta", "payment hygiene", "ban appeal", "cascade ban", "AdsPower", "CNPJ".

Meta Platform Skill

Parent skill for the Meta platform; meta-ads and whatsapp depend on this.

MANDATORY — read context AND report the full BM roster BEFORE any action
(including before clarifying questions):
1. READ `.maccing/growth/README.md` (the vendor/account index), if it exists.
2. ENUMERATE every BM — never assume one. The path is `meta/<profile>/<bm>/`, so
   list `.maccing/growth/meta/*/` (profiles) and `.maccing/growth/meta/*/*/` (BMs),
   then READ the root README, EVERY profile README, and EVERY BM README found.
3. TELL the operator a roster of ALL BMs up front — one line each
   (profile · BM · verification/tier · proxy/isolation · status) —
   INCLUDING BMs unrelated to the current task. Never silently narrow to one BM.
4. If working on ads: ALSO READ every ad-account README
   (.maccing/growth/meta/*/*/ads/*/README.md).
Each BM README holds verification status, proxy/card/profile inventory, pipeline
progress, and pending actions. Skipping this = stale data + hidden live assets.

Child skills: meta-ads and whatsapp both build on this. If working on ads only, load meta-ads. If working on WhatsApp dispatch, load whatsapp. Both share the BM infrastructure, isolation rules, and classifier defensive intelligence documented here.

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BM Fundamentals & Types

A Business Manager (renamed "Business Portfolio" in 2024) is the container for all Meta assets: ad accounts, Pages, pixels, WABAs, system users. BM health controls access to everything inside it.

Architecture rule: Vault BM (pixels/pages/conversion data) is ALWAYS separate from Campaign BM (runs ads, takes ban risk), which is ALWAYS separate from WABA BM (holds WhatsApp number). WABA cannot be transferred between BMs — choose carefully.

Full BM types table + type reference: references/disposable-bm-strategy.md

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Account Quality & Classifier

Meta's enforcement classifier operates in three layers: (1) content ML models on photos/text/copy, (2) behavioral/network graph linking devices, IPs, cards, and BM structure, (3) human review for edge cases. The Account Integrity classifier targets coordinated inauthentic behavior and linked-account structures — this is what triggers cluster bans when BMs share infrastructure.

Key risk signals: shared device fingerprint, shared payment card, shared proxy IP, account age <90 days for BM creation, rapid budget scaling, CNPJ inconsistency with Receita Federal.

Actively monitor Account Quality in Business Manager. Financial niche triggers extra scrutiny — niche guilt-by-association means legitimate operators get caught in classifier sweeps targeting black hat operators using identical keywords.

Full intelligence: references/brazilian-classifier-defense.md

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Defensive Intelligence (Brazilian Financial Niche)

Brazil is the highest-risk Meta market for financial advertisers. The black hat ecosystem is large (thousands of disposable BMs in active circulation), and Meta's classifier is trained on Portuguese-language scam patterns — legitimate operators face frequent false positives.

Niche tiers: Black (offshore casino, unregulated forex) → Gray (MLM-adjacent infoproducts) → White (regulated financial services). Legitimate white-category operators differentiate via: real CNPJ, business verification, no guaranteed-return language, visible regulatory registration.

CNPJ matters: Meta cross-references CNPJ with Receita Federal. Inactive CNPJ, mismatched address, or CPF/CNPJ linked to permanently banned BMs creates persistent blacklist entries. Financial identity verification (March 2026) adds another layer for banking/fintech/crypto advertisers.

WhatsApp profile compliance: Category + About + Description must tell one coherent story. "Gestão de capital" triggers both Meta and CVM risk simultaneously. "Educação financeira" and "compartilhamos análises" are safe. Complete profile is safer than minimal — empty fields signal scam during manual review.

Full playbook + WABA profile risk table: references/brazilian-classifier-defense.md

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Ban Mechanics

Triggers (critical): shared device fingerprint across BMs, payment card on dirty-list (persists 6-12 months), IP previously on banned BM, profile under 90 days creating a BM, UBP policy violations.

Cascade: BM restriction is instantaneous — every asset inside goes down. Cross-platform cascade (Instagram + Facebook + WhatsApp + Threads) is live as of 2025-2026. BM ban is catastrophic (WABA numbers go to Disabled); number ban is recoverable.

Appeal: Tier 1 automated (35% resolution, 24h) → Tier 2 human (3-5 days) → Tier 3 Policy Advisory Board (10-15 days, rare). Critical deadline: 180 days disabled = permanent loss of reinstatement.

Full trigger table, cascade mechanics, appeal tiers: references/disposable-bm-strategy.md

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Asset Isolation

One proxy IP, one payment card, one admin profile, one antidetect browser profile — per BM, never shared. Parallel disposable BMs must also isolate the IP family (IPv4 vs IPv6) to prevent Meta graph-linking adjacent ranges.

Browser automation rule: Any automation touching a BM's accounts (Business Manager, BSP dashboard) MUST run through that BM's own AdsPower profile — same proxy/fingerprint, never a clean host-IP browser. Install the official AdsPower skill (npx skills add AdsPower/adspower-browser), MCP (local-api-mcp-typescript), and CLI. Full doctrine (undetectable behavior, keep-open, Hybrid agent-vs-operator split, the MCP read recipe, fallback ladder): references/browser-automation.md.

Full isolation table: references/asset-isolation.md

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Proxy & Antidetect

Hard requirements for a dispatch BM proxy: dedicated/static (NEVER rotating), SOCKS5, BR, clean Meta reputation. Mobile 4G/5G proxies provide the highest Meta trust score (real carrier ASN). Static residential/ISP is strong and cost-effective. Datacenter is detectable — never for WABA warming.

Top BR-local choices: ProxyAds (built for Meta BM + WhatsApp API), Proxy Roque (Meta/Google-tuned line, IPv4 dedicated), Coronium.io (mobile dedicated, WhatsApp warming protocol).

Full 30-row provider comparison with 2026 pricing: references/asset-isolation.md

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Disposable BM Strategy

A disposable BM is a purchased, pre-verified BM used to validate WhatsApp broadcast before investing in permanent infrastructure. Expected lifecycle: weeks to months. When it falls, learnings (template copy, block rates, contact segments) transfer — only infrastructure is replaced.

Full pipeline: Profile acquisition → Profile warming (7-14 days) → BM accept → BM verification → WABA attachment → Number warming → Template approval → Test broadcast → Scale → Monitor/burn-replace.

Key rules: Admin role (not Employee) required for BSP Embedded Signup. WABA non-transferable between BMs — choose BM at setup. Rest 24h after BM accept. Split hardening and WABA setup into separate sessions (2-4h apart). Remove supplier admin only after Day 8 (7-day Facebook enforcement window).

Tier system (Oct 2025): Verified BM = 2,000/day (Tier 1). Advancement at 50% of current limit in 7 days + Green/Yellow quality, evaluated every 6h.

Cost of a ban cycle: ~R$400-600 + 2-4 days setup time. Template data and contact segment insights survive the burn.

Full pipeline, setup sequence, Display Name Strategy, BSP migration, number warming protocol: references/disposable-bm-strategy.md

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Payment Hygiene

Pay Meta with a company corporate card matching the BM's CNPJ and billing address. Never use personal employee cards or cards with history on other BMs. Meta's dirty-list for payment cards persists 6-12 months — a card used on a banned account stamps every new account it's added to. Use Wise/Revolut virtual cards for disposable BMs (separate card per BM).

See also: references/brazilian-classifier-defense.md (Defense Playbook §5)

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Business Verification

Complete verification with real CNPJ, real address, institutional email on company domain. Single highest-ROI action for legitimate operators: raises tolerance threshold before automatic ban, unlocks premium support, grants Tier 1 (2,000 msg/day) on WhatsApp, enables up to 20 WABA numbers.

For WhatsApp: verified BMs skip the document-submission step when buying pre-verified BMs from the market. The "Verificada" status on the BM Invite Acceptance Wizard Step 2 is the key signal.

Official Business Account (blue badge): requires WABA 30+ days old, verified BM, 2FA, display name approved, notable organic media coverage. Application is via BSP only (not self-service).

Full verification requirements, OBA badge eligibility and process, WhatsApp profile compliance: whatsapp skill → references/compliance.md

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Intent → Reference Routing Table

Intent	Reference	Use for
Brazilian classifier, niche classification, defense playbook, payment hygiene, profile survival rates, 2025-2026 trends, ban defense note	references/brazilian-classifier-defense.md	Understanding why legitimate operators get flagged; defense playbook
Asset isolation rules, proxy types + full provider table, antidetect browsers, BM architecture for WABA	references/asset-isolation.md	Setting up isolated BM infrastructure; choosing a proxy
Browser automation for Meta properties (BM management, BSP/WhatsApp dashboard reads)	references/browser-automation.md	When any task on a Meta surface requires a browser — BM, BSP dashboard, WhatsApp Manager
Disposable BM pipeline, setup sequence, Operator Data-Request Protocol, BM Invite Acceptance Wizard, verified-vs-lore findings, BM types table, tier system, BM sources + survival rates, number warming, chip warming, Display Name Strategy, phone number strategy, virtual numbers, burn-replace, number longevity + cold lists, ban triggers/cascade/appeal	references/disposable-bm-strategy.md	Running a disposable BM end-to-end; WhatsApp dispatch warmup; number strategy; ban mechanics
Business verification (WhatsApp), Official Business Account (blue badge), WhatsApp profile compliance (financial niche)	whatsapp skill → references/compliance.md	Verification requirements; OBA badge eligibility and process; WABA profile language risk