ecommerce-dtc-ops

Drafts a margin-aware 3-email cart-recovery sequence that reminds, handles objections, then incentivizes only as a last touch. Use when a checkout is started but not completed and you need cart-recovery (abandoned-cart) emails, when wiring an abandoned-cart flow in Shopify, Klaviyo, or similar, or when asked to recover lost carts without overspending on discounts.

Writes an Amazon product title, five bullets, and backend search terms that obey Amazon's character, byte, and keyword rules while staying click-worthy in the search grid. Use when drafting or fixing a Seller Central listing, rewriting an Amazon title or bullet points, packing backend search terms, or recovering a listing flagged or suppressed for content. Do NOT use when writing on-site product-detail-page copy for your own storefront or marketing site — use product-description-writer instead.

Write the intro and lower-page copy for an ecommerce collection or category page so it ranks for a commercial query while pushing shoppers toward a product fast. Use when you have a collection/category page (e.g. "women's merino base layers", "standing desks") and need the above-grid intro blurb, the H1, and the supporting SEO content below the product grid. Do NOT use for standalone marketing or campaign landing pages — use landing-page-copy instead; do NOT use for a single product's description — use product-description-writer instead.

Builds an honest "X vs Y" or "best alternative to X" comparison page — scannable table plus use-case routing copy — for high-intent commercial searches. Use when the user wants to create a "vs" or "alternative-to" page, a competitor comparison table, or copy that names a rival and asks which product to choose.

Writes the single on-site PDP master copy — a benefit-led, scannable product detail page in the brand's voice — from a raw spec sheet or feature list. Use when you have a spec list, feature bullets, or a bare template description for one product and need conversion copy for its on-site product detail page. Do NOT use for Amazon or marketplace listings — use amazon-listing-optimizer instead; do NOT use to spin one master into many size/color variants — use variant-copy-scaler instead.

Mines customer reviews and Q&A into a pre-purchase PDP FAQ and objection-handling block that answers shopper hesitation before it forms. Use when you have a review or Q&A export and want to write or rebuild a product page FAQ, reduce returns from preventable surprises, or shoppers keep asking the same pre-purchase questions. Do NOT use when analyzing support tickets or CSAT/NPS verbatims to find quality root causes — use CSAT Root Cause Analysis instead.

Generates distinct, on-brand copy for every size, color, and bundle variant from a single master description, splitting shared core from a thin per-variant layer to avoid thin or duplicate-content pages. Use when one product ships in many variants (colors, sizes, bundles, SKUs) and you need per-variant PDP copy, or when near-identical variant pages are creating duplicate-content or canonical problems. Do NOT use when writing the single master or parent PDP description from specs — use product-description-writer instead.

Designs automated drip and onboarding email sequences that activate users. Use when building a new onboarding flow, extending a drip series, or diagnosing low activation rates.

Improves landing page conversion rates through hypothesis-driven CRO — audit, prioritize, test, and iterate. Use before scaling paid spend, after a CVR drop, or during a growth sprint.