| name | Competitive Intelligence |
| description | Map competitors across product, pricing, and positioning and produce sales-ready battle cards. |
Competitive Intelligence
Build a clear, current picture of the competitive landscape and turn it into
something sales and product can use.
Dimensions to map
For each competitor, capture:
- Positioning: who they say they're for, and the one promise they lead with.
- Product: core capabilities, notable gaps, recent shipped features.
- Pricing: model (seat, usage, tiered), entry price, what's gated.
- Proof: marquee customers, funding, momentum signals.
- Weaknesses: where they're vulnerable — verified, not assumed.
Method
- Work from primary sources first: their site, pricing page, docs, changelog,
public reviews. Cite each claim's source.
- Separate fact (stated on their site) from inference (your read).
Label inferences clearly.
- Note the date — competitive facts go stale fast.
- Flag unknowns explicitly instead of guessing.
Outputs
Comparison matrix
Rows = competitors, columns = the dimensions above. Keep cells terse.
Battle card (per competitor)
- When you'll see them: which deals they show up in.
- Their pitch: how they'll frame it.
- Where we win: 2–3 honest, provable advantages.
- Where they win: be honest; sales needs to know.
- Landmines: questions to plant that expose their weaknesses.
- Objection handling: their likely attack → your response.
Integrity rules
- Never fabricate pricing, customers, or features. "Unknown" is a valid answer.
- Avoid disparagement that can't be backed by a source.
- Update or expire claims older than ~6 months.
