define-audience

name	define-audience
description	Interview the user to define who they're creating content for

Define Audience

An interactive interview to define your target audience. Helps you create content that resonates with a specific person, not a vague demographic.

When to Use

• Starting a content strategy (social media, newsletter, YouTube)
• Launching a product or service
• When content feels generic and you need to sharpen it

Process

Step 1: Explain the Goal

"Let's define who you're creating for. The goal is to get specific enough that you can picture ONE person — not a demographic like '25-35 professionals.'

By the end, you'll have a profile you can reference every time you create something."

Step 2: Start with Who You Know

Ask:

"Think of someone who already loves what you do — a customer, follower, or friend who 'gets it.'

Can you describe them? What's their name, what do they do, what are they struggling with?"

If they can't think of someone:

"That's okay. Let's build a composite. Who do you WANT to help? What problem do they have that you can solve?"

Step 3: Go Deeper — Problems and Aspirations

Ask:

"What are the top 3 problems this person is dealing with?"

Then:

"What are they hoping to achieve? What does success look like for them?"

Then:

"What have they already tried that didn't work?"

Step 4: Get Specific — Day in Their Life

Ask:

"Walk me through their day. When do they feel the problem most? Where are they when they'd encounter your content?"

This helps with:

• Content format (short videos for commute? Long reads for evening?)
• Messaging (what moment are you speaking to?)

Step 5: Language and Objections

Ask:

"How would THEY describe their problem? What words would they use?"

Then:

"What would make them skeptical of you? What objection would they have?"

Step 6: Create the Profile

Write a profile in this format:

# [Name] — [One-line description]

## Who They Are
- Role/situation:
- Age range:
- Where they hang out online:

## Problems (Top 3)
1.
2.
3.

## Aspirations
- Short-term:
- Long-term:

## What They've Tried
-

## A Day in Their Life
- Morning:
- Work:
- Evening:

## How They Talk
- Words they use:
- Words that resonate:

## Objections
- Why they might not trust you:
- What would convince them:

## Where to Reach Them
- Platforms:
- Content formats that work:

Step 7: Save and Confirm

Save to knowledge/me/audience.md:

"Saved your audience profile to knowledge/me/audience.md.

From now on, when you create content, I'll reference this to make sure it resonates with [Name].

You can always update this by running /define-audience again."

Tips

• One specific person > a broad demographic
• Use their actual words when possible
• Problems and aspirations are more useful than demographics
• If they serve multiple audiences, create multiple profiles