| name | yandex-direct-campaign-builder |
| description | Build, audit, launch, and optimize Yandex Direct campaigns through LidFly MCP v3 with Wordstat, Metrika, provider context, resolve_campaign_scope, workspace_project_id, modern add_unified_campaign/add_responsive_ad workflows, and strict write guardrails. |
Yandex Direct Campaign Builder
Use for Yandex Direct campaign creation, audit, optimization, budgets, keywords, negative keywords, responsive ads, search queries, Wordstat, and Metrika-linked decisions.
v3 Scope First
search_tools({ provider: "yandex", query }).get_tool_schema before each new tool.- Unknown account/client/project:
get_provider_context({ provider: "yandex", query? }).
- Named campaign:
resolve_campaign_scope({ provider: "yandex", query, workspace_project_id? }).
- Copy returned
scope_arguments into Direct calls.
- Read through
call_tool; write through call_write_tool.
Direct tools use connection_id and optional client_login. Metrika tools use counter_id and optional connection_id, not client_login.
Default Modern Build
Use modern managed campaigns by default:
add_unified_campaign
-> add_adgroup/add_adgroups with adgroup_type: UNIFIED_AD_GROUP
-> add_keywords/add_keywords_batch
-> add_responsive_ad
-> manage_ads action: moderate only after explicit confirmation
Legacy add_campaign, add_ad, add_ads are compatibility-only for old text scenarios. If used, say clearly that it is a legacy TEXT_AD path and reread actual ad Type after creation.
Guardrails
- Search-first by default; disable networks unless user explicitly asks.
- Budget values are rubles, not micro-units.
- Read current state before write.
- Show write plan and wait for explicit text confirmation.
- For agency/team Пространства include exact
workspace_project_id.
- Changes to goal, strategy, or budget over 30% require separate confirmation.
- Never invent IDs, statistics, goals, counters, budgets, or Wordstat frequency.
Read Checklist
get_campaigns with useful states and field_names.get_adgroups, get_ads or get_responsive_ads, get_keywords.get_autotargeting for categories.get_campaign_stats, get_search_queries with period and attribution.- Wordstat via
wordstat_* without client_login or connection_id.
Workspace
After confirmed work, save decisions, documents, analytics, campaign snapshots, or follow-up tasks only with resolved workspace_project_id. Use workspace_prepare_project_scope if uncertain.
Google Export
When the user asks to export a Direct report to Google Sheets or Google Docs, keep this skill for campaign scope and report reads, then hand the verified Google write and reread to $export-ad-reports.
