analytics-product

name	analytics-product
description	Analytics de produto — PostHog, Mixpanel, eventos, funnels, cohorts, retencao, north star metric, OKRs e dashboards de produto.
type	skill
created	2026-02-27T00:00:00.000Z
domain	business-marketing
category	analytics
risk	none
source	community
tags	["skill","business-marketing","analytics","product"]

ANALYTICS-PRODUCT — Decida com Dados

Overview

Analytics de produto — PostHog, Mixpanel, eventos, funnels, cohorts, retencao, north star metric, OKRs e dashboards de produto. Ativar para: configurar tracking de eventos, criar funil de conversao, analise de cohort, retencao, DAU/MAU, feature flags, A/B testing, north star metric, OKRs, dashboard de produto.

When to Use This Skill

• When you need specialized assistance with this domain

Do Not Use This Skill When

• The task is unrelated to analytics product
• A simpler, more specific tool can handle the request
• The user needs general-purpose assistance without domain expertise

How It Works

[objeto]_[verbo_passado]

Correto:   user_signed_up, conversation_started, upgrade_completed
Errado:    signup, click, conversion

Analytics-Product — Decida Com Dados

"In God we trust. All others must bring data." — W. Edwards Deming

---

Eventos Essenciais Da Auri

AURI_EVENTS = {
    # Aquisicao
    "user_signed_up":        {"props": ["source", "medium", "campaign"]},
    "onboarding_started":    {"props": ["step_count"]},
    "onboarding_completed":  {"props": ["time_to_complete", "steps_skipped"]},

    # Ativacao
    "first_conversation":    {"props": ["intent", "response_time"]},
    "aha_moment_reached":    {"props": ["trigger", "session_number"]},
    "feature_discovered":    {"props": ["feature_name", "discovery_method"]},

    # Retencao
    "conversation_started":  {: [, , ]},
    :{: [, , ]},
    :       {: [, ]},

    
    :        {: [, ]},
    :       {: [, ]},
    :     {: [, , ]},
    : {: [, , ]},
    :        {: [, ]},
}