| name | bulk-creative |
| description | Generate 20 on-brand ad copy variations in ~10 minutes from brand guidelines + tone of voice. Mapped to messaging pillars from brand-profile.json. Replaces briefing copywriters for ad copy. Alias chain for /ads-create → /ads-generate. Use when user says "/bulk-creative", "20 ad variations", "bulk ad copy", "write 20 ads", "generate ad copy variants", or is starting Phase 2 of /biznomad-meta-ads-team.
|
/bulk-creative — 20 On-Brand Copy Variations
Thin alias that chains /ads-create → /ads-generate to produce 20
on-brand Meta ad copy variations from the client's brand DNA.
What this skill does
Reads brand-profile.json (or runs /ads-dna first if missing) →
generates 20 on-brand copy variations across primary text + headlines,
mapped to the brand's messaging pillars.
Each variation includes:
- Primary text (≤125 chars sweet spot, hard cap 280)
- Headline (≤40 chars sweet spot, hard cap 60)
- CTA from {SHOP NOW, GET OFFER, ORDER NOW, LEARN MORE}
- Messaging pillar tag
Inputs needed (ask the user)
- Client (must be
cd-ed into the client project root)
- Target offer / promo angle if applicable (BOGO, geo, evergreen, etc.)
- Audience segment if non-default
How to invoke
- Pre-flight memory grep for
feedback_{client}_* and
playbook_{client}_* files — read them in full BEFORE generating
any copy. The Apr 2026 HV run violated [[feedback_hv_copy_minerals]]
("90+ minerals" not "92 of 102") because this step was skipped.
- Verify
brand-profile.json exists in current directory. If not,
invoke /ads-dna first.
- Invoke
/ads-create to build campaign concepts.
- Invoke
/ads-generate to produce the 20 variations.
- If inside
/biznomad-meta-ads-team, save to
./meta-ads-team/02-creative/copy-deck.md.
Compliance hardening
Honor any platform-specific compliance memories before output:
[[feedback_hv_brand_compliance]] — banned language for HV[[feedback_hv_copy_minerals]] — "90+ minerals" wording[[feedback_hv_free_shipping_threshold]] — $65+ for HV[[feedback_meta_clean_creative]] — OPT_OUT spec for HV API calls
Meta-rejection history to avoid:
- No "$X/month" dollar savings claims (rejected in HV Apr 29 V3)
- No medical claims (cure / treat / prevent / heal)
- No before/after health transformations
Inspired by
cindie.zhu's "Meta x Claude skills" reel — the /bulk creative command.
See [[reference_biznomad_meta_ads_team_skill]] for the orchestrator.
