icp-scoring

name	icp-scoring
description	Score accounts and leads against ICP before investing pipeline effort.

ICP scoring

Dimensions (adjust weights to your motion)

1. Fit — Industry, size, tech stack, geography.
2. Intent — In-market signals, job changes, funding, product usage.
3. Access — Can we reach buyers and champions?
4. Value — ACV potential vs cost to serve.

Output

• Score 1–4 per dimension; total tier A/B/C.
• Tier C: nurture or disqualify with reason.
• Document the reason in CRM for future learning.