Menü
Amazon Working Backwards PR/FAQ generator that forces customer-outcome thinking before any code is written. Produces a press release, an internal FAQ, and an external FAQ as a single decision artifact.
Basierend auf der SOC-Berufsklassifikation
| name | prfaq |
| description | Amazon Working Backwards PR/FAQ generator that forces customer-outcome thinking before any code is written. Produces a press release, an internal FAQ, and an external FAQ as a single decision artifact. |
| license | MIT + Commons Clause |
| metadata | {"version":"1.0.1","author":"borghei","category":"project-management","domain":"pm-execution","updated":"2026-06-15T00:00:00.000Z","tech-stack":"working-backwards, pr-faq, amazon-method, narrative-memo"} |
The PR/FAQ is Amazon's "working backwards" artifact: before any team is funded to build a product, the PM writes a future-dated press release and an FAQ that anticipates every hard question. The discipline forces clarity on customer, problem, and outcome before a single design decision is made. If the team cannot write a compelling, credible PR/FAQ, the idea is not ready.
Use this skill when you need a high-fidelity narrative artifact for funding review, executive sponsorship, or a "should we even do this?" decision. The output is a single Markdown document with three sections: the press release, an internal FAQ (the questions your CFO, lawyer, and head of engineering will ask), and an external FAQ (the questions customers and press will ask). The PR/FAQ is not a PRD substitute -- it precedes the PRD -- and is not a marketing draft. The "Press Release Test" is the bar: if the press release would not strike a customer as genuinely newsworthy, the idea needs more work.
When NOT to use: incremental features on an existing product (use wwas/ or job-stories/); a signed-off PRD mid-build; pure technical infrastructure with no end-customer narrative.
create-prd/.Use assets/prfaq_template.md as the fill-in scaffold. See references/prfaq-playbook.md for the full structure, FAQ categories, sample questions, workflow, and troubleshooting.
assets/prfaq_template.md — complete fill-in PR/FAQ template (PR + internal FAQ + external FAQ).In scope: press-release drafting in the Working Backwards format; internal FAQ across the 9 categories; external buyer/customer FAQ; the Press Release Test protocol; handoff to PRD (create-prd/) and roadmap (outcome-roadmap/).
Out of scope: marketing/ad copy or external launch press (handoff to marketing); detailed PRD authoring (create-prd/); OKR definition (brainstorm-okrs/); backlog drafting (wwas/, job-stories/); pricing strategy or financial modeling (finance/).
Caveats: The PR/FAQ is an internal alignment artifact, not for external publication. The format works best in cultures that tolerate written narrative memos; slide-deck cultures may need to adopt it gradually. A weak PR/FAQ is a feature, not a bug — it surfaces a weak idea; fix the idea, do not inflate the language.
| Integration | Direction | Description |
|---|---|---|
discovery/brainstorm-ideas/ | Receives from | Top-ranked opportunity solutions become PR/FAQ candidates |
discovery/identify-assumptions/ | Receives from | Assumptions populate internal FAQ "what we do not know yet" answers |
discovery/pre-mortem/ | Receives from | Tiger risks populate internal FAQ "failure modes" answers |
execution/create-prd/ | Feeds into | Approved PR/FAQ becomes the prologue and scope anchor for the PRD |
execution/brainstorm-okrs/ | Feeds into | Press release outcomes become OKR candidates |
execution/outcome-roadmap/ | Feeds into | PR/FAQ launch date and v1 scope inform roadmap horizon placement |
execution/roadmap-communication/ | Feeds into | PR/FAQ summary becomes the executive-variant roadmap narrative |
marketing/ (skills domain) | Hands off to | After launch approval, marketing teams adapt the PR into actual launch press materials |
Expert agile coaching: framework selection, maturity assessment, retrospective facilitation, transformation roadmaps. Use when selecting an agile framework, coaching teams, facilitating retrospectives, or designing a transformation.
Administer the Atlassian suite (Jira/Confluence): user provisioning, groups, SSO/SAML, permissions, security policies, marketplace apps, backups, and org-wide governance. Use for admin config, access management, and system optimization.
Structured PM 1:1 templates by partner type — manager, engineering-manager partner, designer, IC reports, cross-functional — grounded in Radical Candor, the GROW coaching model, and the Manager Tools 1:1 framework.
PM career ladder rubrics from APM through VP/CPO across product sense, execution, leadership, strategy, and communication. Includes gap analysis, growth planning, and promotion packet templates.
Structured PM interview preparation across product sense, execution, strategy, behavioral, and technical rounds, using CIRCLES, AARM, STAR, and the estimation framework. Calibrated to APM, PM, Senior PM, and Group PM rubrics.
30-60-90 day plan for a new PM joining a company or team, grounded in Michael Watkins' First 90 Days framework and the STARS situational diagnosis. Includes week-by-week plan, stakeholder map, 1:1 question bank, and first-PRD template.