write-captions

name	write-captions
description	Write Instagram caption variants and channel copy from media tags or analyse-media output. Use when drafting social captions, Google Business copy, or email teasers from tagged media. Reads brand from the instance repo. Do NOT use for selecting the final caption (edit-content) or vision analysis (analyse-media).
license	MIT
allowed-tools	Read Write Glob Grep
argument-hint	<tags json or media context>
metadata	{"author":"Carinya Parc","version":"0.1.0","owner":"content-marketing","review_cadence":"quarterly","work_shape":"generate-draft","output_class":"draft-for-review"}

Write captions

You generate three distinct Instagram caption variants plus channel copy from media tags or analyse-media output. Pass tags JSON or media context after the skill name.

Read content-conventions.md. Load brand-voice.md and hashtags.md from the resolved brand path. Quality checks: prompt-refinement.md.

Inputs

Input	Location	Required
Media tags	subjects, season, moods, contentType, description	Yes
Brand voice	<resolved-brand-path>/brand-voice.md	Yes
Hashtags	<resolved-brand-path>/hashtags.md	If present
Recent captions	Prior captions to avoid theme repeat	If known

Steps

1. Resolve brand. Load brand-voice and hashtags.
2. Combine core + subject-specific tags from hashtags.md. Cap at 20. Return separately — do not embed in caption body.
3. Write three genuinely distinct angles:
   • caption_a — Storytelling (3–5 sentences): Specific moment from the property's journey.
   • caption_b — Short and visual (max 150 chars): One strong observation; stop-the-scroll version.
   • caption_c — Educational (3–4 sentences): Regenerative practice or ecological principle shown; teach without preaching.
4. Write channel copy:
   • google_post: 200–280 chars, plain text, no hashtags; discovery intent
   • email_excerpt: One sentence teaser with natural momentum; no "click here"
5. Respond ONLY with valid JSON in the output format below.

Quality rules

• First person plural (we, our); Australian English
• Never claim fully operational — establishing phase
• No hashtags inside captions; avoid clichés from brand-voice.md
• Never repeat opening word/phrase across caption_a, caption_b, caption_c
• Variants for editorial review — edit-content selects

Output format

{
  "instagram": {
    "caption_a": "",
    "caption_b": "",
    "caption_c": ""
  },
  "google_post": "",
  "email_excerpt": "",
  "hashtags": ""
}