analyse-media

name	analyse-media
description	Use when analysing image or video media for structured tags: subjects, season, mood, content type, alt text, description, quality score. Reads brand and taxonomy from resolved brand path. Do NOT use for writing captions (write-captions) or selecting posts (curate-content).
license	MIT
allowed-tools	["Read","Glob","Grep"]
argument-hint	<image path or media reference>
metadata	{"version":"0.1.0","owner":"content-marketing","review_cadence":"quarterly","work_shape":"generate-draft","output_class":"structured-data"}

Analyse media

When to use

Produce structured vision analysis for a single image or video in content pipelines.

What this skill does not do

• Does not write captions (write-captions)
• Does not select posts from inventory (curate-content)
• Does not schedule or publish to social channels

Preconditions

• Read ../../references/content-conventions.md
• Load brand-voice.md, taxonomy.md, and seasonal-calendar.md from resolved brand path when present
• See ../../references/prompt-refinement.md for quality checks

Trust spine

Failure mode	Mitigation
Brand safety	Season cues from brand seasonal calendar or user-stated geography; honest tone
DoD bypass	qualityScore rubric and publishable criteria per prompt-refinement
Blast radius	Read-only — structured JSON output, no repo writes

Workflow

Follow prompts/run.prompt.md. Pass image path or media reference after the skill name.

Outputs

JSON with: subjects, season, moods, contentType, altText, description, qualityScore, publishable, publishNotes (if not publishable).

Quality assertions sourced from ../../references/prompt-refinement.md: specific subjects, season cues consistent with brand calendar, specific alt text, score 0.0–1.0.