Marketing team as slash commands. Current Kai inventory: 46 skill directories, 44 canonical kai-* skill docs, 40 public /kai router commands, 52 playbook docs, 35 checklists, 27 framework docs, 17 channel guides, and 8 audience persona profiles. Full marketing ops from brief to gate.
Analytics and attribution setup — tracking plan, UTM conventions, dashboard design, and attribution model selection. Use when "analytics setup", "attribution", "tracking plan", "UTM", "marketing analytics", "dashboard setup", "measurement strategy", "how do I track", "which metrics", or any request to set up or improve marketing measurement and attribution.
Plan and produce a content calendar — a month (or quarter) of blog posts, LinkedIn articles, and SEO content mapped to business goals, personas, and keywords. Generates briefs for each piece, optionally batch-produces all content with quality gates. Use when "content calendar", "plan blog content", "monthly content", "quarterly content plan", "what should we publish", "content strategy", "editorial calendar", or any request to plan multiple pieces of content over time.
Conversion rate optimization audit — analyze a landing page, signup flow, or checkout funnel using the 5-layer CRO stack (technical performance, traffic quality, offer/pricing, design/layout, copy/messaging). Produces prioritized fix list with expected impact. Use when "CRO audit", "conversion audit", "why isn't this converting", "improve conversion rate", "landing page not converting", "optimize funnel", "signup flow audit", or any request to diagnose and fix conversion problems.
Run Kai CMO Harness quality gates on content. Scores Four U's (Unique/Useful/Ultra-specific/Urgent), checks for banned words and AI slop, runs SEO lint for search content. Use when "score this", "quality check", "run quality gates", "check this content", "four u's score", "banned word check", "SEO lint", or any request to validate content quality before publishing.
Produce complete landing page copy using perception engineering and conversion frameworks. Generates hero section, value props, social proof blocks, objection handlers, and CTA — all scored against quality gates. Use when "landing page", "sales page", "LP copy", "write a landing page", "hero section", "conversion page", "signup page", or any request to produce persuasive page copy that converts visitors.
Launch a podcast or plan podcast guest strategy — format, content planning, episode production, guest outreach, and distribution. Use when "podcast", "start a podcast", "podcast marketing", "podcast guest", "podcast strategy", "be a podcast guest", "launch a show", or any request related to podcast creation or guest appearances.
Take one pillar content piece and produce 15-25 derivative assets across platforms — social posts, email, LinkedIn article, video scripts, newsletter section, infographic brief, and more. The ultimate content multiplier. Use when "repurpose this", "turn this into", "make social posts from this blog", "content repurposing", "1 to many", "atomize this content", "extract posts from", or any request to derive multiple pieces from one source.