| name | Brand Guidelines Generator |
| description | Create and maintain brand style guides for consistent visual identity |
| version | 1.0 |
| author | claude-office-skills |
| license | MIT |
| category | marketing |
| tags | ["brand","guidelines","style","design"] |
| department | Marketing |
| models | {"recommended":["claude-sonnet-4","claude-opus-4"],"compatible":["claude-3-5-sonnet","gpt-4","gpt-4o"]} |
| mcp | {"server":"office-mcp","tools":["create_docx","create_pptx"]} |
| capabilities | ["brand_documentation","style_guide_creation"] |
| languages | ["en","zh"] |
Brand Guidelines Generator
Create comprehensive brand guidelines to ensure consistent visual and verbal identity.
Overview
This skill helps you:
- Create brand style guides from scratch
- Document existing brand elements
- Define usage rules and examples
- Maintain brand consistency
How to Use
Create New Guidelines
"Create brand guidelines for [Company Name]"
"Help me document our brand identity"
"Generate a style guide based on our logo and colors"
Update Existing
"Add social media guidelines to our brand guide"
"Update our color palette documentation"
"Define voice and tone guidelines"
Brand Guidelines Structure
Complete Guide Template
# [Brand Name] Brand Guidelines
## Table of Contents
1. Brand Overview
2. Logo Usage
3. Color Palette
4. Typography
5. Imagery
6. Voice & Tone
7. Applications
8. Do's and Don'ts
---
## 1. Brand Overview
### Mission
[One sentence: Why does the brand exist?]
### Vision
[One sentence: What future does the brand aspire to?]
### Values
- [Value 1]: [Brief description]
- [Value 2]: [Brief description]
- [Value 3]: [Brief description]
### Brand Personality
[3-5 adjectives that describe the brand]
Example: Innovative, Approachable, Trustworthy
### Target Audience
[Primary and secondary audience descriptions]
---
## 2. Logo Usage
### Primary Logo
[Logo image placeholder]
### Logo Variations
- **Primary**: Full color, horizontal
- **Secondary**: Stacked/vertical
- **Icon/Mark**: Symbol only
: Text only
Minimum clear space around logo: [X] times the height of [element]
Print: [X] inches / [Y] mm
Digital: [X] pixels
| Version | Use Case |
|---------|----------|
| Full Color | Primary use on white/light backgrounds |
| Reversed | On dark backgrounds |
| Monochrome | Single-color printing |
❌ Don't stretch or distort
❌ Don't rotate
❌ Don't change colors
❌ Don't add effects (shadows, gradients)
❌ Don't place on busy backgrounds
---
| Color | Hex | RGB | CMYK | Pantone |
|-------|-----|-----|------|---------|
| [Name] | #XXXXXX | R, G, B | C, M, Y, K | XXXX C |
[Same format as above]
[Same format as above]
: Headlines, CTAs, primary elements
: Body text, borders
: Success states, highlights
All text must meet WCAG 2.1 AA contrast requirements:
Normal text: 4.5:1 minimum
Large text: 3:1 minimum
---
- [Source/License]
| Style | Weight | Use |
|-------|--------|-----|
| Heading 1 | Bold (700) | Page titles |
| Heading 2 | Semi-bold (600) | Section headers |
| Body | Regular (400) | Paragraph text |
| Caption | Light (300) | Small text, captions |
- [When to use]
| Element | Desktop | Mobile |
|---------|---------|--------|
| H1 | 48px | 32px |
| H2 | 36px | 24px |
| H3 | 24px | 20px |
| Body | 16px | 16px |
| Small | 14px | 14px |
Headings: 1.2
Body text: 1.5
Small text: 1.4
---
[Lighting]: Natural, bright
[Composition]: Clean, minimal
[Subjects]: Real people, authentic moments
[Mood]: [Aspirational/Professional/Friendly]
[If applicable - describe style, colors, line weights]
Style: [Outline/Filled/Duotone]
Stroke width: [X]px
Corner radius: [X]px
Grid size: [24x24, 16x16]
❌ No stock photos that look staged
❌ No outdated technology
❌ No images that conflict with brand values
---
Our voice is: [Adjective], [Adjective], [Adjective]
| We Are | We Are Not |
|--------|------------|
| Friendly | Casual |
| Confident | Arrogant |
| Clear | Simplistic |
| Helpful | Pushy |
| Context | Tone | Example |
|---------|------|---------|
| Marketing | Inspiring | "Transform your workflow" |
| Support | Empathetic | "We understand this is frustrating" |
| Error Messages | Helpful | "Let's fix this together" |
| Legal | Clear | "Your data is protected" |
Use active voice
Keep sentences short (15-20 words)
Avoid jargon unless necessary
Address the reader directly ("you")
---
[Specifications and layout]
