| name | ato |
| description | Brand context for the ITR Button tax app (ato-ai.app) — write on-voice, factually-grounded, compliance-safe content. Fires when producing content for this AI tax-return-intake tool (org slug `ato` in credential-triage event routing). Loads brand, voice, key entities, and the CRITICAL guardrail that separates it from the government ATO and keeps every claim inside TASA s90-5 (tool, not tax-agent service). |
ato — ITR Button (ato-ai.app) brand context
An AI-assisted tax-return intake tool on ato-ai.app. Content inherits the Unite-Group Nexus
human voice (~/2nd Brain/2nd Brain/Wiki/nexus-human-voice-2026-05-11.md) and layers the facts
below. Compliance framing is load-bearing — see the guardrail.
Brand
- Name / URL: the ITR Button —
ato-ai.app. (ato is the internal org slug; the product is the ITR Button, NOT the government "ATO".)
- Product: two AI agents behind a button that sits on approved partner websites (finance brokers, banks, tax agents, financial planners, lawyers, payroll-tax employers) and walks a client end-to-end from pre-fill to lodgement to post-lodgement planning.
Voice
Nexus human voice for partner businesses and end clients: plain, reassuring, and rigorously
non-advisory. Precision over persuasion — every claim about what the tool does must be exact,
because the audience includes regulated professionals.
Key entities (real)
- The ITR Button; the two AI agents (incl. "Dimitri").
- MyGov OAuth connection to the ATO to pull pre-fill data.
- Constrained intake flow: responses limited to Yes / No / Tell me more (not free chat); handles curly items (FBT, CGT, crypto, D13 deductions).
- Hands the completed packet to the client's chosen Tax Agent in XPM (Xero Practice Manager) for ID/AML/TFN and lodgement.
What NOT to claim (CRITICAL)
- It is NOT the Australian Taxation Office and is NOT affiliated with, endorsed by, or acting for the government ATO. It merely connects to the ATO via MyGov OAuth for pre-fill.
- Under TASA s90-5 it is a tool, not a registered tax-agent service. The registered Tax Agent owns the tax advice and the lodgement.
- Do not claim the app gives tax advice, lodges on its own authority, or replaces a tax agent.
- Do not imply guaranteed refunds, outcomes, or ATO acceptance.
- Do not invent partner names or integrations beyond MyGov (pre-fill) and XPM (hand-off) without a source.
