seo-strategy

name	seo-strategy
description	Maintains optional docs/12_marketing_seo.md and seo-pass workflow for public indexable web products. Use with /seo-pass when scope includes marketing sites or public app routes.
allowed-tools	Read, Glob, Grep, Bash, Edit, Write

SEO strategy (Meridian)

Optional operator — skip for CLI-only or private products.

Selective reading

File	When to read
.agent/references/templates/phase-docs/12-marketing-seo.md	Mandatory — guide + stub
references/seo-checklist.md	Mandatory — /seo-pass modes

When to trigger

• /seo-pass workflow
• Public routes, sitemap, meta tags, Core Web Vitals before release
• Manager asks for SEO audit (doc only — code via /implement-us)

Procedure

1. Confirm product has indexable public web in 00_scope — else report skip.
2. bootstrap: infer routes from 05 + repo; draft 12_marketing_seo.md from stub.
3. full: walk seo-checklist.md; report gaps.
4. HAR for Search Console / analytics account setup.
5. Never set approved — human only.

Output

SEO pass:
12_marketing_seo status:
Routes documented:
Gaps:
Next: /implement-us | human approved