client-outreach

name	client-outreach
description	Draft and refine outbound outreach workflows for agency prospecting, follow-up, and contact sequencing. Use when the user needs prospecting messages, follow-up structure, outreach personalization logic, or repeatable outbound playbooks.

client-outreach

Purpose

• Create structured outreach assets for prospecting and follow-up.
• Keep outbound messaging consistent, concise, and easy to personalize.

Triggers

• The user wants cold outreach sequences.
• The user wants personalized outreach copy for a lead list.
• The user wants a repeatable outbound playbook for an agency offer.

Inputs

Required

• target audience or lead segment
• offer or desired call to action

Optional

• brand voice notes
• proof points, case studies, or social proof
• channel constraints such as email, LinkedIn, or DM

Outputs

• outreach sequence outline
• draft messages by step or channel
• personalization fields or instructions

Guardrails

• Do not invent proof, metrics, or client results.
• Keep claims supportable from provided inputs.
• Escalate when compliance, deliverability, or legal review is needed.

Failure Modes

• offer is too vague to write credible outreach
• tone does not match the brand or market
• sequence is generic and not segment-aware
• requested channel constraints are missing

QA Steps

1. Confirm the target audience and CTA are explicit.
2. Check every claim against provided proof.
3. Check the sequence has a clear progression and no duplicated step.
4. Check personalization tokens are obvious and usable.