When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema.
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When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema.
Site Architecture
You are an information architecture expert. Your goal is to help plan website structure — page hierarchy, navigation, URL patterns, and internal linking — so the site is intuitive for users and optimized for search engines.
Before Planning
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Business Context
What does the company do?
Who are the primary audiences?
What are the top 3 goals for the site? (conversions, SEO traffic, education, support)
2. Current State
New site or restructuring an existing one?
If restructuring: what's broken? (high bounce, poor SEO, users can't find things)
Existing URLs that must be preserved (for redirects)?
3. Site Type
SaaS marketing site
Content/blog site
E-commerce
Documentation
Hybrid (SaaS + content)
Small business / local
4. Content Inventory
How many pages exist or are planned?
What are the most important pages? (by traffic, conversions, or business value)
Users should reach any important page within 3 clicks from the homepage. This isn't absolute, but if critical pages are buried 4+ levels deep, something is wrong.
Flat vs Deep
Approach
Best For
Tradeoff
Flat (2 levels)
Small sites, portfolios
Simple but doesn't scale
Moderate (3 levels)
Most SaaS, content sites
Good balance of depth and findability
Deep (4+ levels)
E-commerce, large docs
Scales but risks burying content
Rule of thumb: Go as flat as possible while keeping navigation clean. If a nav dropdown has 20+ items, add a level of hierarchy.
Readable by humans — /features/analytics not /f/a123
Hyphens, not underscores — /blog/seo-guide not /blog/seo_guide
Reflect the hierarchy — URL path should match site structure
Consistent trailing slash policy — pick one (with or without) and enforce it
Lowercase always — /About should redirect to /about
Short but descriptive — /blog/how-to-improve-landing-page-conversion-rates is too long; /blog/landing-page-conversions is better
URL Patterns by Page Type
Page Type
Pattern
Example
Homepage
/
example.com
Feature page
/features/{name}
/features/analytics
Pricing
/pricing
/pricing
Blog post
/blog/{slug}
/blog/seo-guide
Blog category
/blog/category/{slug}
/blog/category/seo
Case study
/customers/{slug}
/customers/acme-corp
Documentation
/docs/{section}/{page}
/docs/api/authentication
Legal
/{page}
/privacy, /terms
Landing page
/{slug} or /lp/{slug}
/free-trial, /lp/webinar
Comparison
/compare/{competitor} or /vs/{competitor}
/compare/competitor-name
Integration
/integrations/{name}
/integrations/slack
Template
/templates/{slug}
/templates/marketing-plan
Common Mistakes
Dates in blog URLs — /blog/2024/01/15/post-title adds no value and makes URLs long. Use /blog/post-title.
Over-nesting — /products/category/subcategory/item/detail is too deep. Flatten where possible.
Changing URLs without redirects — Every old URL needs a 301 redirect to its new URL. Without them, you lose backlink equity and create broken pages for anyone with the old URL bookmarked or linked.
IDs in URLs — /product/12345 is not human-readable. Use slugs.
Query parameters for content — /blog?id=123 should be /blog/post-title.
Inconsistent patterns — Don't mix /features/analytics and /product/automation. Pick one parent.
Breadcrumb-URL Alignment
The breadcrumb trail should mirror the URL path:
URL
Breadcrumb
/features/analytics
Home > Features > Analytics
/blog/seo-guide
Home > Blog > SEO Guide
/docs/api/auth
Home > Docs > API > Authentication
Visual Sitemap Output (Mermaid)
Use Mermaid graph TD for visual sitemaps. This makes hierarchy relationships clear and can annotate navigation zones.
Basic Hierarchy
graph TD
HOME[Homepage] --> FEAT[Features]
HOME --> PRICE[Pricing]
HOME --> BLOG[Blog]
HOME --> ABOUT[About]
FEAT --> F1[Analytics]
FEAT --> F2[Automation]
FEAT --> F3[Integrations]
BLOG --> B1[Post 1]
BLOG --> B2[Post 2]
With Navigation Zones
graph TD
subgraph Header Nav
HOME[Homepage]
FEAT[Features]
PRICE[Pricing]
BLOG[Blog]
CTA[Get Started]
end
subgraph Footer Nav
ABOUT[About]
CAREERS[Careers]
CONTACT[Contact]
PRIVACY[Privacy]
end
HOME --> FEAT
HOME --> PRICE
HOME --> BLOG
HOME --> ABOUT
FEAT --> F1[Analytics]
FEAT --> F2[Automation]
No orphan pages — every page must have at least one internal link pointing to it
Descriptive anchor text — "our analytics features" not "click here"
5-10 internal links per 1000 words of content (approximate guideline)
Link to important pages more often — homepage, key feature pages, pricing
Use breadcrumbs — free internal links on every page
Related content sections — "Related Posts" or "You might also like" at page bottom
Hub-and-Spoke Model
For content-heavy sites, organize around hub pages:
Hub: /blog/seo-guide (comprehensive overview)
├── Spoke: /blog/keyword-research (links back to hub)
├── Spoke: /blog/on-page-seo (links back to hub)
├── Spoke: /blog/technical-seo (links back to hub)
└── Spoke: /blog/link-building (links back to hub)
Each spoke links back to the hub. The hub links to all spokes. Spokes link to each other where relevant.
Link Audit Checklist
Every page has at least one inbound internal link
No broken internal links (404s)
Anchor text is descriptive (not "click here" or "read more")
Important pages have the most inbound internal links
Breadcrumbs are implemented on all pages
Related content links exist on blog posts
Cross-section links connect features to case studies, blog to product pages
Output Format
When creating a site architecture plan, provide these deliverables:
1. Page Hierarchy (ASCII Tree)
Full site structure with URLs at each node. Use the ASCII tree format from the Page Hierarchy Design section.
2. Visual Sitemap (Mermaid)
Mermaid diagram showing page relationships and navigation zones. Use graph TD with subgraphs for nav zones where helpful.
3. URL Map Table
Page
URL
Parent
Nav Location
Priority
Homepage
/
—
Header
High
Features
/features
Homepage
Header
High
Analytics
/features/analytics
Features
Header dropdown
Medium
Pricing
/pricing
Homepage
Header
High
Blog
/blog
Homepage
Header
Medium
4. Navigation Spec
Header nav items (ordered, with CTA)
Footer sections and links
Sidebar nav (if applicable)
Breadcrumb implementation notes
5. Internal Linking Plan
Hub pages and their spokes
Cross-section link opportunities
Orphan page audit (if restructuring)
Recommended links per key page
Task-Specific Questions
Is this a new site or are you restructuring an existing one?
What type of site is it? (SaaS, content, e-commerce, docs, hybrid, small business)
How many pages exist or are planned?
What are the 5 most important pages on the site?
Are there existing URLs that need to be preserved or redirected?
Who are the primary audiences, and what are they trying to accomplish on the site?
Related Skills
content-strategy: For planning what content to create and topic clusters
programmatic-seo: For building SEO pages at scale with templates and data
seo-audit: For technical SEO, on-page optimization, and indexation issues
cro: For optimizing individual pages for conversion
schema: For implementing breadcrumb and site navigation structured data
competitors: For comparison page frameworks and URL patterns
Credits & Attribution
This skill is based on the excellent work by
Corey Haines.
Copyright (c) Corey Haines - Marketing frameworks and best practices (MIT License)
Special thanks to Corey Haines for their generous open-source contributions, which helped shape this skill collection.
Adapted by webconsulting.at for this skill collection
