| name | trust-signals |
| description | Build credibility through evidence, not claims. Patterns for social proof, testimonials, logo walls, case studies, and security badges. Use when conversion is low despite good traffic or when the product is new and unknown. |
Trust Signals
Build credibility through evidence, not claims.
How to use
/trust-signals Apply trust signal constraints to this conversation.
Constraints
Hierarchy of Trust (strongest to weakest)
- Specific metrics from named customers ("Saved 14 hours/week" - Sarah, VP at Acme)
- Named customer logos from recognizable companies
- Aggregate numbers ("Used by 2,400 teams")
- Star ratings with review count
- Security/compliance badges
- General testimonial quotes without specifics
Placement Rules
- MUST place first trust signal within 1 scroll of the hero
- MUST place trust signals near every major CTA
- SHOULD increase trust signal density as the page approaches the conversion point
- NEVER cluster all social proof in one section. Distribute it.
- NEVER show an empty testimonial section or "as seen in" with no logos
Quality Rules
- Testimonials MUST include: name, role, company, and a specific outcome
- NEVER use stock photos for testimonial avatars
- Logos MUST be real customers. Remove any that are aspirational.
- Case study structure: situation, problem, solution, measurable result
- Numbers MUST be current and verifiable. Round down, not up.
Anti-Patterns
- Fake urgency counters ("Only 3 spots left!")
- Testimonials that sound written by marketing
- Trust badges from organizations nobody recognizes
- "As featured in" with publications that feature everyone
- Social proof without specificity ("Great product!" - John)
