name: marketing-skills
description: TL;DR: 23 marketing playbooks (CRO, SEO, copy, analytics, experiments, pricing, launches, ads, social). Use to get checklists + copy/paste deliverables fast.
Marketing Skills
Summary
One installed skill containing 23 marketing modules. Pick the relevant module under references/ to get practical checklists, frameworks, and copy/paste deliverables.
This skill vendors the full content from coreyhaines31/marketingskills under references/ and provides a simple router to load the right module.
How to use
- Identify the module that matches the request.
- Read the corresponding
references/<module>/SKILL.md file.
- Apply the framework and deliver practical outputs (drafts + checklists).
Included modules (what each one does)
Each module lives at references/<module>/SKILL.md.
ab-test-setup: plan and implement A/B testsanalytics-tracking: set up tracking and measurement (GA4/GTM/events)competitor-alternatives: competitor comparison + alternatives / “vs” pagescopy-editing: edit and polish existing copycopywriting: write or improve marketing copy (headlines, CTAs, page copy)email-sequence: build email sequences and drip campaignsform-cro: optimize lead capture and contact formsfree-tool-strategy: plan engineering-as-marketing free tools (calculators, generators)launch-strategy: product launches and announcementsmarketing-ideas: idea bank for growth + marketing tacticsmarketing-psychology: mental models / cognitive biases for better persuasiononboarding-cro: improve activation and onboardingpage-cro: conversion optimization for any marketing pagepaid-ads: create and optimize paid ad campaignspaywall-upgrade-cro: optimize in-app paywalls and upgrade screenspopup-cro: create/optimize popups and modalspricing-strategy: pricing, packaging, and monetizationprogrammatic-seo: build SEO pages at scale (templates + data)referral-program: design referral and affiliate programsschema-markup: add structured data and rich snippetsseo-audit: audit technical and on-page SEOsignup-flow-cro: optimize signup and registration flowssocial-content: create and schedule social media content
Module router
Pick one of these modules and read the matching file:
references/page-cro/SKILL.mdreferences/signup-flow-cro/SKILL.mdreferences/onboarding-cro/SKILL.mdreferences/form-cro/SKILL.mdreferences/popup-cro/SKILL.mdreferences/paywall-upgrade-cro/SKILL.mdreferences/copywriting/SKILL.mdreferences/copy-editing/SKILL.mdreferences/email-sequence/SKILL.mdreferences/social-content/SKILL.mdreferences/analytics-tracking/SKILL.mdreferences/ab-test-setup/SKILL.mdreferences/seo-audit/SKILL.mdreferences/programmatic-seo/SKILL.mdreferences/schema-markup/SKILL.mdreferences/competitor-alternatives/SKILL.mdreferences/pricing-strategy/SKILL.mdreferences/launch-strategy/SKILL.mdreferences/paid-ads/SKILL.mdreferences/referral-program/SKILL.mdreferences/free-tool-strategy/SKILL.mdreferences/marketing-ideas/SKILL.mdreferences/marketing-psychology/SKILL.md
Output rules
- Prefer 80/20: biggest levers first.
- Never invent metrics or keyword volumes. If missing, label assumptions.
- When possible: include copy/paste drafts and an implementation checklist.
