goal

name	goal
description	Scopes a market research / competitive analysis / GTM engagement before any data collection starts. Defines the market, the decision the research must serve, and what "done" looks like. Triggers on "시장조사 시작", "새 GTM 프로젝트", "경쟁사 분석해줘" without a clear scope yet.

Goal — Scope the Research Before Collecting Data

Market research without a named decision produces a report nobody acts on. Every engagement starts here, before analyze touches a single source.

Process

1. Name the decision this research must inform. Not "understand the market" — a decision: enter/don't enter, price at X or Y, build vs. partner, which segment first. If no decision is named, ask for one.
2. Define the market boundary. Geography, customer segment, product category, price band. "The market" without a boundary can't be sized.
3. Name 3–5 competitors or alternatives the user already suspects matter — including "do nothing" / status quo as a baseline competitor.
4. State the horizon. Is this a 30-day GTM plan, a 12-month market entry case, or a one-time competitive snapshot? This bounds how much evidence is enough.
5. Define "done." What artifact ends this engagement — a comparison matrix, a GTM document, both? What decision gets unblocked when it's delivered?

Write the scope to research/SCOPE.md:

---
decision: {the decision this research serves}
market: {boundary: geography / segment / category / price band}
horizon: {timeframe this research covers}
created: {ISO-8601}
---

# Research Scope

## Decision to inform
{one sentence}

## Market boundary
- Geography: {...}
- Segment: {...}
- Category: {...}

## Known competitors / alternatives (starting list)
1. {competitor} — {why it matters}
2. ...
3. "Do nothing" — the customer's current workaround

## Horizon
{timeframe}

## Definition of done
{artifact(s) + decision unblocked}

Anti-Rationalization

• "Let's just see what's out there" is not a scope — it produces an unbounded literature review. Force a decision.
• A market boundary that includes "everyone" is not a boundary.
• Skipping the competitor seed list means analyze starts from zero and wastes a round on obvious names.

Evidence

Scope is complete when: a decision is named, the market boundary has at least geography + segment, ≥3 competitors/alternatives are seeded, and the output artifact is named.

Red Flags

• "We'll figure out what we need once we see the data."
• No named decision — this is exploration, not GTM research; say so explicitly and set expectations accordingly.
• Competitor list of 1 (nothing to compare against).