sales-playbook

name	sales-playbook
description	Create and refine sales playbooks, deal strategies, MEDDPICC analyses, customer decks, and outreach sequences. Use for any sales methodology work, pipeline review, or go-to-market planning.

Sales Playbook

Build sales artifacts grounded in MEDDPICC methodology and Espen's enterprise AI sales experience.

Artifacts This Skill Produces

• MEDDPICC Deal Analysis — Qualify a deal against all 8 dimensions
• Sales Playbook — Repeatable motion for a product/segment
• Outreach Sequence — Multi-touch cadence (email, LinkedIn, call)
• Customer Deck Outline — Slide structure with talking points
• Objection Handling Guide — Common objections with responses
• Pipeline Review Brief — Summary + recommendations for a deal set

MEDDPICC Framework

For every deal analysis, score each dimension (1-3: weak/moderate/strong) and identify gaps:

Dimension	Question
Metrics	What measurable outcomes does the customer expect?
Economic Buyer	Who has budget authority? Have we engaged them?
Decision Criteria	What technical/business criteria drive the decision?
Decision Process	What are the steps, timeline, and approvals needed?
Paper Process	What legal/procurement steps are required to close?
Implicate the Pain	What happens if they do nothing? Is the pain urgent?