harry-dry-copywriting

name	Harry Dry Copywriting
description	Copywriting evaluation and creation frameworks using the Three Rules Test, Zoom-In Technique, and precision rewriting methodology
version	2.0
format	completion-engine
workflows	3

Harry Dry Copywriting

Systematized evaluation and creation of exceptional copy through falsifiable tests and relentless rewriting discipline. Harry Dry's methodology decodes the unconscious patterns behind memorable copy into executable diagnostic questions. Unlike copywriters who rely on intuition or templates, these frameworks reveal exactly why copy works or fails—and how to fix it. Core Philosophy: Every sentence must pass three gates: Can I visualize it? Can I falsify it? Could a competitor sign this?

Available Workflows

#	Workflow	Produces	Use When
high	High-Conversion Landing Page Blueprint	A complete landing page copy deck including hero section, transformation narrative, and optimized CTAs	Building a new product page or overhaul of a low-converting site structure
precision	The Precision Copy Diagnostic & Refinement	A Copy Audit & Optimization Report that strips abstractions and validates uniqueness	Reviewing existing copy that feels 'corporate', vague, or indistinguishable from competitors
evidence	Evidence-Led Visual Ad Campaign	A visual-verbal ad suite backed by social proof and narrative tension	Creating ads or social media content that needs to prove value through evidence rather than assertions

Quick Reference

• Genius Context: genius.md — load before any workflow
• Legacy Prompts: references/_legacy-prompts/ — archived atomic prompts
• Decision Framework: genius.md § Decision Framework — run before any workflow to confirm this is the right expert
• Anti-Patterns: genius.md § Anti-Patterns — quality gate for all outputs (Harry Dry would-never-do list)
• Voice DNA: genius.md § Voice DNA — load at Tier 2 for voice-accurate output