sam-parr-copywriting-mechanics

name	Sam Parr Copywriting Mechanics
description	Deploy the Sam Parr Copywriting Companion OS for headline gravity, proof-first rescue, curiosity gaps, rhythm, story desire, objections, humor fit, and copywork.
version	2.0
format	companion-os-skill
workflows	14

Sam Parr Copywriting Mechanics

Use this skill when copy needs direct-response pull from the Sam Parr Copywriting Companion OS: stronger headlines, sharper curiosity gaps, proof-first ads, visual proof, better rhythm, story-led desire, objection handling, humor that fits the brand, or a copywork practice loop.

This is the deployable skill interface for _active/sam-parr-copywriting-os/. It does not replace sam-parr-taste-acquisition, copywriting-agent, high-taste-writing-os, publishable-copy-gate, or proof-copy-engine.

Source Evidence

• Video: https://www.youtube.com/watch?v=uf4fR3qcDkU&t=151s
• Local source package: extractions/video-context/uf4fR3qcDkU/
• Transcript: extractions/video-context/uf4fR3qcDkU/transcript.txt
• Companion OS: _active/sam-parr-copywriting-os/
• Source map: _active/sam-parr-copywriting-os/01-source-map.md
• Operating model: _active/sam-parr-copywriting-os/02-operating-model.md
• Mechanics ledger: _active/sam-parr-copywriting-os/03-mechanics-ledger.md
• Proof lab: _active/sam-parr-copywriting-os/06-before-after-proof-lab.md
• Evidence limit: transcript-backed spoken evidence only; visual/OCR evidence is unavailable.

Core Method

1. Start from the desired reader action.
2. Diagnose the weak link: attention, interest, desire, proof, objection, rhythm, story, humor, or action.
3. Select one to three Sam mechanics.
4. Rewrite only the affected copy section.
5. Show the before/after behavior delta.
6. Name the proof object or proof gap.
7. Send public, client-facing, or revenue copy through /publishable-copy-gate.

Canonical Workflows

Workflow	Produces	Use When
AIDA Reader-State Map	Reader-state diagnosis and sequence repair	Copy has pieces but no movement
Headline Gravity Lab	Headline candidates, payoff line, and behavior delta	The opener is a label or weak claim
Curiosity Gap Repair	Trustworthy open loop and payoff	Copy has information but no pull
Proof Object Builder	Claim map and proof-first rewrite	Claims are generic or unsupported
Visual Proof Translation	Concrete comparison or visible proof line	A true fact feels abstract
Rhythm And Slippery-Slope Pass	Line-level momentum rewrite	Copy is correct but flat
Story Desire Pass	Desire-building story or contrast before product	Offer appears before reader cares
Objection By Detail Pass	Natural objection handling through detail	Reader doubt is predictable
Humor Fit Check	Keep, rewrite, or remove humor	Personality could help or hurt trust
Copywork Rule Extraction	Copywork rules and applied rewrite	Writer needs better instincts
Weak Ad Rescue	Full before/after rescue with proof and behavior delta	The asset is generic, flat, unsupported, or benefit-first

Compatibility Workflows

These first-build workflows remain available, but the command should prefer the canonical workflows above:

Workflow	Current Role
Headline Proof Rewrite	Compatibility path for headline plus proof fixes
Copywork Hour Sprint	Compatibility path for one-hour practice
Story Desire Objection Pass	Compatibility path for story plus objection fixes

Mechanic Triggers

Trigger	Load
Weak headline or hook	Headline gravity, curiosity gap, known phrase, new turn
Good point but boring	Curiosity gap, slippery slope, rhythm
Generic product claim	Proof-first ad, proof object builder, visual proof translation
Reader doubt	Objection by detail
Stiff or formal voice	Familiar energy, simple language
Product appears too early	Story-led desire, price desire sequence
Needs creative practice	Copywork, copy-hour, rule extraction
Brand can be funny	Humor fit check

Required Output Shape

Do not count this skill as used unless the output includes:

• original weak section,
• desired reader action,
• weak-link diagnosis,
• source mechanics used,
• evidence anchors when useful,
• proof object or proof gap,
• rewritten section,
• before/after delta,
• reader-behavior explanation,
• next gate,
• remaining risk.

Stacking

Stack With	How
/copywriting-agent	Use Sam mechanics as a direct-response scalpel inside the owner-led copy path.
/high-taste-writing-os	Use for reader pull, rhythm, and interest before composition polish.
/publishable-copy-gate	Use Sam evidence as input, then score punch, proof, voice, CTA, and anti-slop normally.
/farrice-content-os	Use in Hook Room and conversion posts when a draft lacks proof, curiosity, or rhythm.
sam-parr-taste-acquisition	Pair only when copy improvement requires broader taste acquisition or copywork training.
tom-segura-comedy-storytelling	Use before Humor Fit Check when the draft needs observational charge, a story way-in, or written-comedy timing.

Guardrails

• Do not claim exact visual context from the video unless a future full-frame/OCR package exists.
• Do not turn every copy task into a Sam Parr task.
• Do not overwrite the intended brand voice with Sam's style.
• Do not use humor where the brand cannot credibly carry it.
• Do not invent proof to satisfy the proof-first rule.
• Do not finish a source-to-copywriting extraction without behavior-changing proof.