| name | aso-seasonal |
| description | Seasonal and trending keyword optimization. Identifies keyword opportunity windows, holiday calendars, metadata rotation strategy. Triggers on: "seasonal", "trending", "holiday", "seasonal keywords", "event keywords".
|
| user-invokable | true |
| argument-hint | <app-id> [--category CATEGORY] |
ASO Seasonal — Seasonal & Trending Optimization
Capabilities
- Identify seasonal keyword patterns for app category
- Holiday and event calendar with keyword windows
- Metadata rotation strategy (what to change, when)
- Promotional text planning (iOS — no review needed)
- Screenshot seasonal variants
- Timing guidance (optimize 2-4 weeks before peak)
Seasonal Calendar by Category
Universal Peaks
| Period | Keywords | Category Impact |
|---|
| Jan 1-15 | "new year", "resolutions", "goals" | Health, Productivity, Finance |
| Feb 14 | "valentine", "love", "dating" | Social, Dating, Photo |
| Mar-Apr | "spring", "easter", "taxes" | Finance, Health, Lifestyle |
| May | "mother's day", "graduation" | Shopping, Photo, Social |
| Jun-Aug | "summer", "vacation", "travel" | Travel, Photo, Games |
| Sep | "back to school", "new start" | Education, Productivity |
| Oct | "halloween", "scary" | Games, Photo, Entertainment |
| Nov | "black friday", "thanksgiving", "deals" | Shopping, Finance |
| Dec | "christmas", "holiday", "gifts", "new year" | Shopping, Games, Social |
Category-Specific Patterns
Finance: Tax season (Jan-Apr), budget planning (Jan, Sep), holiday spending (Nov-Dec)
Health/Fitness: New Year resolutions (Jan), summer body (Mar-May), back-to-school (Sep)
Gaming: Holiday breaks (Dec-Jan, Jun-Aug), major gaming events
E-commerce: Black Friday/Cyber Monday, Prime Day, holiday shopping
Travel: Summer planning (Mar-May), winter holidays (Oct-Nov)
Education: Back-to-school (Aug-Sep), exam prep (Apr-Jun)
Metadata Rotation Strategy
iOS (Promotional Text — instant, no review)
- Update promotional text 2 weeks before seasonal peak
- Revert to evergreen text after peak ends
- No review required — can update daily if needed
iOS (Other Fields — requires review)
- Plan metadata changes 3-4 weeks ahead (review takes 1-3 days)
- Keywords field: swap 20-30% of keywords for seasonal terms
- Subtitle: optional seasonal variant
Android (All Text — fast review)
- Update 1-2 weeks before peak
- Swap short description seasonal angle
- Add seasonal keywords to full description
Timing Rule
Optimize 2-4 weeks BEFORE the peak. Users start searching for seasonal terms before the actual date.
Output Format
# Seasonal ASO Calendar: [App Name]
## Category: [detected/specified]
## Upcoming Opportunities
| Period | Keywords | Action | Deadline |
|--------|----------|--------|----------|
## Metadata Rotation Plan
### [Season/Event]
- iOS Promotional Text: "[seasonal text]"
- iOS Keywords swap: [remove] → [add]
- Android Short Description: "[seasonal version]"
- Screenshot variant: [description]
## Annual Calendar
[Full year view of seasonal opportunities]
Available Tools
Read, Bash, Write, Glob, Grep
