| name | launch-craft-business |
| description | End-to-end workflow for turning a crafting hobby into a business, from product development and pricing through branding, platform setup, and marketing. Covers handmade product refinement, cost-based pricing, brand identity, marketplace setup on Etsy and beyond, product photography, and marketing strategies specific to handmade and artisan businesses.
Use when the user wants to launch craft business or needs a structured multi-step process for this goal.
Do NOT use when the request is a single-step task or requires professional advice beyond educational guidance. |
| license | Apache-2.0 |
| type | workflow |
| skills | craft-project-planner pricing-strategist brand-identity-designer handmade-seller social-media-strategist |
| trigger_phrases | I want to sell my crafts start a craft business sell handmade items online launch an Etsy shop turn my hobby into a business handmade business guide craft business from home |
| metadata | {"author":"foundry-skills","version":"1.0.0","tags":"sewing entrepreneurship branding step-by-step planning","category":"creative-project","depends":"craft-project-planner pricing-strategist brand-identity-designer handmade-seller social-media-strategist"} |
Launch Craft Business
Estimated time: 4-8 weeks
This workflow guides you from crafting hobbyist to business owner, covering
every step from product refinement through pricing, branding, platform setup,
and marketing. The handmade economy is thriving, but the gap between making
something beautiful and running a profitable business is where most crafters
stumble. Making the product is the easy part. Pricing it, branding it,
photographing it, listing it, and marketing it -- that is the business.
The workflow covers five phases: product development, pricing and costing,
brand identity, platform setup, and marketing. It is designed for crafters who
already make things people want to buy and need the business infrastructure to
sell them.
By the end of this workflow you will have: a refined product line, accurate
pricing, professional branding, active marketplace listings, and a marketing
strategy driving sales.
When to Use
- User wants to launch craft business
- User needs a structured, step-by-step process for launch craft business
- User wants to sell my crafts
- start a craft business
- sell handmade items online
- Do NOT use when: the request is outside the scope of launch craft business or requires professional advice beyond educational guidance
- Do NOT use for single-step tasks that one atomic skill can handle independently
Prerequisites
Before starting this workflow, ensure:
- A craft skill producing items people have expressed interest in buying
- Ability to produce items consistently (same quality every time)
- Basic materials and tools for your craft
- Time for both production and business operations
- A willingness to treat this as a business, not just a hobby
Steps
Step 1: Refine Your Product Line (uses: craft-project-planner)
Use the Craft Project Planner and Handmade Seller skills to refine your product
offering into a sellable line.
- Input: craft skills and what they currently make, Feedback received from friends, family, or craft fair attendees, Available production time per week
- Output: Defined product catalog with descriptions and specifications, Quality checklist and standardized production process, Supplier list with pricing and lead times
- Key focus: Auditing your current products: which items get the most positive response,
Step 2: Set Pricing That Works (uses: pricing-strategist)
Use the Pricing Strategist and Handmade Seller skills to create sustainable
pricing.
- Input:
product-line from Step 1 (items to price), from Step 1 (cost inputs), from Step 1 (production time per item)
