| name | oma-market |
| description | Market research skill for pain-point extraction, trend detection, competitor positioning, and discovery across community sources (Reddit, HN, Bluesky, Mastodon, GitHub Issues, web). Built-in harvest fetchers, deterministic CLI compute, intent-auto SWOT/Porter's 5F/PESTEL frameworks. Use for market research, pain point analysis, trend detection, competitor research, user complaints, voice-of-customer, 시장조사, 사용자 페인, 트렌드, 경쟁구도. |
Market Research Agent - Community Signal Intelligence
Scheduling
Goal
Classify user intent into pain / trend / competitor / discovery, fan-out to community sources via oma market harvest, score and cluster findings with deterministic CLI compute, auto-apply strategic frameworks, and emit a single LAW-compliant markdown brief.
Intent signature
- User asks about pain points, user complaints, or voice-of-customer signals for a product or category.
- User asks what is trending, growing, or declining in a space this week or month.
- User asks how one product compares to another in community sentiment or positioning.
- User asks for discovery or exploratory market research on a topic.
When to use
- Extracting real user pain points from community posts (Reddit, HN, GitHub Issues, Bluesky, Mastodon)
- Detecting trends in a product category over a time window (7d / 30d / 90d / 180d)
- Competitor sentiment analysis and SWOT positioning
- Open-ended discovery research across multiple sources
When NOT to use
- General web research without market framing -> use oma-search directly
- Single-source queries only -> use
oma search fetch standalone
- Delta tracking or trend velocity over time (v2 feature) -> defer
- Live dashboards or scheduled monitoring -> out of scope (v1 one-shot only)
Expected inputs
- Topic string and optional
--intent pain|trend|competitor|discovery
- Optional
--window 7d|30d|90d|180d (default: 30d)
- Optional
--sources <list> to override defaults
- Optional
--vs <entity> for competitor COMPARISON mode
- Optional
--frameworks auto|none|swot,5f,pestel
- Optional harvest flags:
--sites <list> (grounding site: filters, e.g. Naver/tistory/brunch for ko locale), --query-strict (post-filters results to those whose title contains every whitespace-separated query token)
- Auto-widen (harvest, on by default): widens the window on a thin corpus via the ladder 7d -> 30d -> 90d -> 180d, unless
--window is explicitly pinned. Disable with --no-widen; force it on even with a pinned window via --widen-on-thin; tune the thin-corpus cutoff with --widen-threshold <n>.
Expected outputs
- Single markdown brief at
.agents/results/market/{topic-slug}-{YYYYMMDD}.md
- Badge first-line,
What we learned: body opener (or COMPARISON title), engine footer
- No raw evidence dump; no Sources block; no em-dash; no
## in body (framework/COMPARISON sections excepted)
Dependencies
oma market harvest built-in per-source fetchers (all network I/O stays inside harvest)resources/intent-rules.md, resources/operator-packs/, resources/output-laws.md
Control-flow features
- Branches by classified intent, window, source availability, and env key presence
- detect-trap gate before harvest (exit 2 on broad/ambiguous topic, exit 4 on invalid)
- Env-keyed sources (X, TikTok, Instagram, Perplexity) auto-skip when env key absent; YouTube joins when
yt-dlp is installed
- Framework auto-toggle by intent (see Routes table)
Structural Flow
Entry
- Run
oma market detect-trap "<topic>" to preflight the query.
- Classify or confirm intent from user prompt or
--intent flag.
- Select operator pack and framework set for the intent.
Scenes
- PREPARE: Parse topic and flags; run detect-trap; resolve intent, operator pack, window.
- ACT: Build per-source harvest queries with operator pack query expansion.
- ACQUIRE: Fan-out harvest via
oma market harvest (parallel, per-source-limit 12, cache TTL 15m).
- VERIFY: Score, fuse, and cluster candidates; validate JSON at each pipe stage.
- FINALIZE: Render LAW-compliant markdown brief; run self-check; write to output path.
Transitions
- If detect-trap exits 2 (REFUSE), surface reframe suggestion and halt.
- If all sources blocked, exit 2 with per-source diagnostics.
- If partial harvest failure, proceed; render annotates "coverage: N/M sources".
- If zero clusters, emit preview message and suggest wider window.
- If
--vs <entity> flag is present, switch to COMPARISON template.
Failure and recovery
- detect-trap exit 2: surface REFUSE reason and suggested reframe; do not proceed to harvest.
- Per-source timeout or fetch failure: source lands in
sources_failed; harvest exits 2 only when all sources fail.
- Invalid JSON from any pipe stage: exit 4 with offending line in stderr.
- Render LAW self-check violation: auto-fixable LAWs are repaired in place; unfixable violations are annotated in the doc and exit 1.
- Render error (invalid input JSON, write failure incl. FS permission denied): exit 4 with the error in stderr.
Exit
- Success: brief file written; first 50 lines previewed; engine footer present.
- Partial success: source failures and framework skips are explicit in footer and stderr.
Logical Operations
Actions
| Action | SSL primitive | Evidence |
|---|
| Run detect-trap preflight | VALIDATE | Topic arg, trap pattern rules |
| Classify intent | SELECT | Intent rules, user flags |
| Select operator pack | SELECT | resources/operator-packs/ |
| Fan-out harvest | CALL_TOOL | oma market harvest built-in per-source fetchers |
| Score candidates | INFER | Engagement weights, freshness, intent blends |
| Fuse and deduplicate | INFER | URL canonicalize, RRF k=60, author cap |
| Cluster by entity overlap | INFER | Overlap coefficient >= 0.4, MMR lambda=0.75 |
| Select frameworks | SELECT | Intent-to-framework toggle table |
| Render and self-check | WRITE | Output LAWs, framework templates |
| Write brief | WRITE | .agents/results/market/ |
| Report preview | NOTIFY | First 50 lines of brief |
Tools and instruments
oma market detect-trap (preflight gate)oma market discover-competitors (auto-discover peer entities for a topic; feeds --vs in competitor mode)oma market harvest (fan-out via built-in per-source fetchers)oma market score (engagement weights, log1p, intent blends)oma market fuse (URL canonical, RRF, diversity guard)oma market cluster (entity overlap, MMR)oma market render (md/json, LAW self-check, file write)
Canonical command path
TOPIC="VS Code pain points"
oma market detect-trap "$TOPIC" \
&& oma market harvest "vscode (broken OR bug OR migrate OR quit OR slow)" \
--sources reddit,hn,bluesky,mastodon,github,grounding --window 30d \
--operator-pack pain \
| oma market score --intent pain \
| oma market fuse \
| oma market cluster \
| oma market render --format md --intent pain --frameworks auto
Resource scope
| Scope | Resource target |
|---|
NETWORK | Community sources via harvest's built-in fetchers (reddit, hn, bluesky, mastodon, github, grounding; youtube via yt-dlp) |
LOCAL_FS | Brief output at .agents/results/market/; cache at ~/.cache/oma/market-research/ |
PROCESS | oma market subcommands |
MEMORY | Intent classification, operator pack selection, cluster summaries |
Preconditions
- Topic is non-empty and passes detect-trap (not demographic-shopping, not single-noun-too-broad).
- At least one keyless source is reachable (reddit, hn, bluesky, mastodon, github, or grounding).
Effects and side effects
- Writes brief markdown to
.agents/results/market/{topic-slug}-{YYYYMMDD}.md.
- Populates local cache at
~/.cache/oma/market-research/{sha256-16hex}/result.json (TTL 15m).
Guardrails
- detect-trap first: never harvest without preflight.
--force bypasses the trap gate unconditionally; use it only after the user explicitly reconfirms a refused topic.
- Fetches stay inside harvest: all network I/O happens in
oma market harvest's per-source fetchers; no direct platform HTTP from other stages or the agent.
- Env-keyed sources auto-skip: dropped with a
[harvest] <source> skipped: stderr notice when the env key is absent; never a hard error. X/TikTok/Instagram/Perplexity fetchers are deferred stubs pending integration and land in sources_failed even when keyed.
- LAW self-check mandatory: render runs self-check before file write;
--no-self-check for debug only.
- No raw evidence dump: cluster internals (scores, item counts) stay in JSON output; markdown body paraphrases.
- Stdout pure JSON per stage: each pipe stage (except render) emits valid JSON only; stderr for warnings.
- Personal data refuse: refuse private-individual PII queries at the agent level before harvest (detect-trap automates demographic-shopping and overly-broad-topic refusal only).
Routes
| Intent | Operator pack | Auto frameworks | Notes |
|---|
pain | resources/operator-packs/pain.md | SWOT | Weights: engagement 0.40, freshness 0.30, quality 0.30 |
trend | none (optional: resources/operator-packs/positive.md for pain/positive contrast) | SWOT | Weights: freshness 0.50, engagement 0.30, quality 0.20 |
competitor | resources/operator-packs/competitor.md | SWOT + Porter's 5F | Weights: relevance 0.35, engagement 0.35, quality 0.30; --vs enables COMPARISON template; discover-competitors can suggest the --vs entity |
discovery | resources/operator-packs/discovery.md | SWOT + PESTEL | Weights: relevance 0.45, engagement 0.30, quality 0.25 |
Porter's 5F and PESTEL: the CLI renders complete labeled framework skeletons (all 5 forces / all 6 dimensions); the host LLM fills them using the analyst prompts in resources/frameworks/porters-5f.md and pestel.md (execution-protocol Step 6).
Default Workflow
- Preflight:
oma market detect-trap exits 0 or halts.
- Harvest: fan-out to keyless sources with operator-pack query; paid sources conditional on env keys.
- Score: apply intent-specific engagement weights and log1p normalization.
- Fuse: URL-canonicalize, deduplicate, RRF k=60, per-author cap <= 3.
- Cluster: entity overlap coefficient >= 0.4, MMR lambda=0.75, <= 3 representatives.
- Render: select frameworks, synthesize brief, run LAW self-check, write file.
Invocation
Standalone
/oma-market "Next.js pain points" --intent pain --window 30d
/oma-market "AI coding tools trend" --intent trend
/oma-market "Cursor vs Windsurf" --intent competitor --vs Windsurf
/oma-market "developer productivity market" --intent discovery
Shared (from other skills or workflows)
The rendered brief is a static file at .agents/results/market/{slug}-{YYYYMMDD}.md. Brainstorm or PM workflows consume it by reading that path directly — there is no intake flag to pass.
References
- Intent classification:
resources/intent-rules.md
- Operator packs:
resources/operator-packs/ (pain.md, positive.md, competitor.md, discovery.md)
- Frameworks:
resources/frameworks/ (swot.md, porters-5f.md, pestel.md — analyst prompts the host LLM fills into the rendered slots)
- Execution steps:
resources/execution-protocol.md
- Output LAWs and self-check rules:
resources/output-laws.md
- Input/output examples:
resources/examples.md
- Pre-flight checklist:
resources/checklist.md
- Error recovery:
resources/error-playbook.md
- Context loading:
../_shared/core/context-loading.md
- Lessons learned:
../_shared/core/lessons-learned.md
