| name | competitor-alternatives |
| description | Plan and draft competitor comparison and alternative-page strategies for SEO and sales evaluation use cases. Use for "[competitor] alternatives", "you vs competitor", and comparison-page content architecture. Produce deterministic outputs under scripts/marketing/<slug>/ with verified claim handling. |
Competitor Alternatives
Create trustworthy comparison assets that drive qualified demand.
Required Inputs
- Campaign slug
- Target competitor set
- Desired page type (alternative, vs, alternatives list)
- Primary audience segment
Workflow
- Read
scripts/marketing/_shared/product-marketing-context.md if present. If missing, initialize from references/product-marketing-context-template.md included with this skill.
- Define comparison intent and page format.
- Gather internal truth for your product strengths and limits.
- If web browsing is available, verify competitor claims and cite sources.
- If web browsing is unavailable, create fallback assumptions and caution flags.
- Build comparison narrative beyond feature tables.
- Produce outline, proof requirements, and recommendation logic by use case.
Output Files
scripts/marketing/<slug>/07-competitor-briefs.mdscripts/marketing/<slug>/08-page-outline-vs-and-alt.mdscripts/marketing/<slug>/09-claim-verification-table.csvscripts/marketing/<slug>/09-proof-required.mdscripts/marketing/<slug>/07-sources.mdscripts/marketing/<slug>/NO-WEB-FALLBACK.md (only when web is unavailable)
QA Checklist
- Competitor claims are sourced and date-stamped.
- Your product limitations are acknowledged honestly.
- Recommendations are audience/use-case specific.
- CTA path is clear for readers ready to switch.
Failure Modes
- Unverified competitor data: mark as unverified and avoid hard claims.
- Biased framing: add balanced "best-for" guidance.
- Thin content: include scenarios and migration notes.
Next Skill Routing
- Run
copywriting to draft final page copy.
- Run
seo-audit after publish for optimization feedback.
