analytics-tracking

name	analytics-tracking
description	Design or audit product and marketing analytics instrumentation for reliable decision-making. Use when users ask for event taxonomy, GA4 or GTM setup, funnel tracking, attribution instrumentation, analytics QA, or reporting models tied to growth goals.

Analytics Tracking

Use this skill to turn business questions into reliable tracking implementation.

Workflow

1. Define measurement scope.

• Capture product model, funnel stages, and target KPIs.
• Translate goals into measurable questions.
• Identify required attribution granularity and decision cadence.

2. Audit current tracking state.

• Inventory existing events, parameters, and destinations.
• Detect naming collisions, missing context, and duplicate events.
• Flag broken or ambiguous funnel steps.

3. Design event taxonomy.

• Standardize event naming and parameter conventions.
• Define required properties for user, session, context, and outcome.
• Separate behavioral events from system events.

4. Map events to decisions.

• Tie each event to one reporting use case.
• Define north-star events and guardrail metrics.
• Remove events with no clear decision value.

5. Specify implementation plan.

• Produce implementation details for product instrumentation, GTM, and GA4.
• Define trigger logic, parameter validation, and edge-case handling.
• Include identity model rules (anonymous, logged-in, merged users).

6. Define QA and governance.

• Create pre-launch and post-launch validation checklist.
• Define data quality monitors and alert thresholds.
• Set ownership and versioning rules for schema changes.

7. Deliver reporting starter pack.

• Provide core funnel and cohort views required by the scope.
• Include metric definitions and caveats.
• Recommend first weekly review agenda.

Output Rules

• Express taxonomy as a table with event names, trigger, parameters, and owner.
• Distinguish required vs optional parameters.
• Do not recommend tracking that has no decision use.
• Call out privacy, consent, and compliance implications explicitly.

References

• event-library.md
• ga4-implementation.md
• gtm-implementation.md