| name | using-globalcoder-marketing |
| description | Use when starting any conversation involving marketing, branding, product launches, positioning, content creation, or go-to-market strategy - routes to the correct marketing skill |
Using globalcoder-marketing
Overview
Entry point for the globalcoder-marketing plugin. Routes to the correct skill based on user intent.
Invoke relevant marketing skills BEFORE any response. If the user's task involves marketing, branding, launching, positioning, or content - check this routing table.
Skill Routing
digraph routing {
rankdir=LR;
"User intent" [shape=doublecircle];
"Audience / market" [shape=box, label="market-research"];
"Buyer profiles" [shape=box, label="customer-personas"];
"Name / voice / brand" [shape=box, label="brand-identity"];
"Messaging / value prop" [shape=box, label="positioning-strategy"];
"Launch timeline / GTM" [shape=box, label="launch-plan"];
"Content planning" [shape=box, label="content-strategy"];
"Landing page" [shape=box, label="landing-page"];
"Email / social / ads" [shape=box, label="campaign-builder"];
"Post-launch review" [shape=box, label="launch-retrospective"];
"User intent" -> "Audience / market" [label="who's the market?"];
"User intent" -> "Buyer profiles" [label="who are we selling to?"];
"User intent" -> "Name / voice / brand" [label="what's our brand?"];
"User intent" -> "Messaging / value prop" [label="how do we position?"];
"User intent" -> "Launch timeline / GTM" [label="plan the launch"];
"User intent" -> "Content planning" [label="what content?"];
"User intent" -> "Landing page" [label="build landing page"];
"User intent" -> "Email / social / ads" [label="create campaigns"];
"User intent" -> "Post-launch review" [label="how did it go?"];
}
Recommended Full-Launch Flow
market-research → customer-personas → brand-identity → positioning-strategy → launch-plan → content-strategy → landing-page / campaign-builder → launch-retrospective
All skills also work standalone. Each reads upstream docs from docs/marketing/ if they exist.
Output Mode
Every skill that produces artifacts asks at the start:
What output depth for this session?
- Minimal - Markdown documents only
- Full - Markdown + code artifacts (structured data, templates, components)
Companion Integration
This plugin works alongside globalcoder-workflow. Skills that produce actionable plans suggest:
"Use globalcoder-workflow:writing-plans to break this into executable tasks."
No hard dependency. Suggestion only.
