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Write Instagram and LinkedIn captions with scroll-stopping hooks, value-dense bodies, platform-appropriate CTAs, and strategic hashtag sets — optimized for each platform's reading behavior and visual context.
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Basierend auf der SOC-Berufsklassifikation
Analyze A/B tests across hook variations, posting times, content formats, and CTAs — declare statistical winners, document learnings, and build an always-on optimization engine.
Track post-level metrics across all platforms — impressions, engagement rate, profile clicks, follows, link clicks — with weekly aggregation and trend detection for performance analysis.
Generate weekly and monthly performance summary reports — top/bottom posts, content type analysis, pillar performance, follower growth, conversion tracking, and actionable recommendations.
Select and write the optimal call-to-action for any social post — follow, reply, DM, save, share, link, or signup — matched to platform, content type, content value, and audience psychology.
Generate 5-10 hook variations for any post, thread, or caption across X, LinkedIn, Instagram, and TikTok — using different styles (question, contrarian, statistic, story, observation, promise) so the best one can be tested or selected.
Write individual platform-native posts for X, LinkedIn, Instagram, and TikTok — with proper hooks, value-dense bodies, and CTAs optimized to each platform's format, audience, and algorithm.
| name | caption-draft |
| description | Write Instagram and LinkedIn captions with scroll-stopping hooks, value-dense bodies, platform-appropriate CTAs, and strategic hashtag sets — optimized for each platform's reading behavior and visual context. |
| version | 2.0.0 |
| author | Crewm8 |
| maintainer | Gokul (github.com/gokulb20) |
| license | MIT |
| homepage | https://crewm8.ai |
| tags | ["social","captions","instagram","linkedin","writing","hashtags"] |
| related_skills | ["hook-write","cta-craft","post-create","visual-plan"] |
| inputs_required | ["visual-asset-description","core-message","target-platform","cta-requirement"] |
| deliverables | ["platform-formatted-caption-with-hashtags"] |
| compatible_agents | ["hermes","claude-code","droid","cursor","windsurf","openai","openclaw","generic"] |
| execution_tier | 2 |
| required_tools | [] |
| required_env_vars | [] |
Write captions for Instagram and LinkedIn that make people stop scrolling, read, and act. Captions are not descriptions of the visual — they're standalone content that works WITH the visual but delivers value on its own.
On Instagram, the visual stops the scroll; the caption earns the save and share. On LinkedIn, the text is the content. This skill writes captions that serve the visual without describing it, and adds value the visual alone couldn't deliver.
| Platform | Ideal Length | Structure | Hashtag Strategy |
|---|---|---|---|
| IG Feed | 125-150 words (first 2 lines critical) | Hook → Value → CTA → Hashtags | 5-10 relevant + 2-3 branded, in caption or first comment |
| IG Reels | 50-75 words (video does the work) | Hook → Context → CTA | 3-5 |
| IG Stories | 1-2 lines + sticker/poll | Quick hit + interactive element | 1-2 |
| 900-1,200 chars (300-600 words) | Hook → Story/Insight → Lesson → CTA → Hashtags | 3-5 relevant |
Study the visual. What emotion or idea does it communicate on its own? The caption should ADD something, not describe what's already visible.
Write the hook (first 2 lines):
Write the body:
Write the CTA:
cta-craft)Build the hashtag set:
Do the "would I read this" test. If you saw this in your feed, would you expand it? Does the first like make you want to read more?
# Caption: [Post Title]
## Platform: [Instagram / LinkedIn]
[Full caption text, formatted exactly as it should appear — including line breaks, emoji placement, and hashtags]
---
**Hook style:** [Question / Story / Bold claim / Observation / Statistic]
**Body structure:** [Story-led / Framework / List / Single insight]
**CTA:** [Type + text]
**Hashtags:** [Number + examples]
**Character count:** [N]
The skill is complete when:
Preview on mobile. Do the first 2 lines make you tap "more"? Read it out loud — does it sound human? Would the founder feel good about this? Does the caption add something the visual doesn't?
Input: IG carousel about "5 signs your pricing is wrong." Visual shows a 5-slide carousel with the signs. Goal = saves + shares.
Output:
your pricing is probably wrong. here's how to tell.
slide 2 is the one that hurts most. (it's the one we were guilty of too.)
if any of these 5 feel familiar, it's time to audit your prices:
→ your churn is under 60% but above 30% (you're in no-man's land)
→ your best customers took >3 months to convert (price was a barrier)
→ you've never raised prices (inflation exists, your pricing should too)
→ your competitors don't know your pricing (you're hiding, not strategic)
→ your sales team discounts more than 20% of deals (your list price is wrong)
which one hits closest? drop the number in the comments.
#saaspricing #founder #startupadvice #pricingstrategy #b2bsaas
Hook: Bold claim ("your pricing is probably wrong") | Body: List + personal note | CTA: "drop the number in the comments"