| name | google-ads-create-ad |
| description | Use when creating a Google Ads ad (RSA, expanded text, etc.). Loaded after the create master skill. |
Google Ads — Create / Update Ad (RSA)
Tools: google_ads_propose_create_ad, google_ads_propose_update_ads. Tool schemas describe shape; this skill covers the business rules.
CRITICAL: Parent ad group must exist
Capture ad_group_id from the previous propose-create-adgroup execution result. Never invent it.
V1 Capability Surface
ad_type: RESPONSIVE_SEARCH_AD only. No expanded text ads, no display, no DSA.
Status Convention
- At create: always
PAUSED. Ads are the user's final spend gate.
- On enable: separate explicit propose call (
propose_update_ads setting status: ENABLED).
- On update: flip between
ENABLED and PAUSED only. No removal.
Non-Schema Rules
- Headlines and descriptions are case-insensitive deduped on the trimmed text. "Boost ROAS" and "boost roas" count as duplicates and reject.
path2 requires path1. The path fields live on responsive_search_ad, not the Ad root — the propose tool handles placement, but agent should not invent its own path-only payload.- URLs must be http(s).
javascript:, data:, and other non-http schemes reject up front.
- No headline pinning via this tool — pinning is set in the Ads UI after creation.
Update Semantics
- RSAs are largely immutable in Google Ads — most "edits" actually create a new ad behind the scenes. Prefer a fresh ad + pause the old when the user wants substantively different copy. Edits that go through
propose_update_ads may reset learning.
headlines[] and descriptions[] updates are full-replacement — provide the complete final list, not a delta.
Error Handling
error_code | Trigger | Fix |
|---|
| 601 | Headline / description length, count out of range, case-insensitive dupe, path2 without path1, non-http URL | Read validation_errors[], fix, re-propose |
| 403 | Ad policy violation (trademark, restricted vertical, landing page issues) | Surface — user must address in Ads UI |
Output After Execution
Done. Created RSA in ad group <adgroup_name> (ad id <id>). PAUSED — enable when ready.
