ecp-validation

name	ecp-validation
description	OPTIONAL pillar — test ECP assumptions before heavy execution. Use when: 4+ weeks timeline, multiple ECPs to choose between, high execution cost, pre-launch. Maja Voje frameworks: Assumption Mapping, Method Selection, MVI. Methods: interviews, landing page smoke tests, waitlists, presale, MVI. Skip if: timeline < 4 weeks, single obvious ECP, low execution cost, client prefers validate-through-execution.
metadata	{"author":"Alfonso Sainz de Baranda (Growth4U)","version":"4.0","system":"SanchoCMO","phase":"1","pillar":"ecp-validation","optional":true,"skip_if":"timeline < 4 weeks OR validate-through-execution preferred","framework":"Maja Voje Assumption Mapping + MVI Framework","updated":"2026-02-27","changes":"v4 — Restructured per skill-creator principles."}
context_required	["brand/{slug}/company-brief/company-brief.current.md","brand/{slug}/go-to-market/ecps/ecps.current.md","brand/{slug}/go-to-market/positioning/*/*.current.md"]
context_writes	["brand/{slug}/go-to-market/ecp-validation/ecp-validation.current.md","brand/{slug}/go-to-market/ecps/ecps.current.md","brand/{slug}/operational/learnings.md"]

ECP Validation (OPTIONAL)

OPCIONAL — Skip si timeline corto. Valida ECPs con usuarios reales. CONFIDENCE = EVIDENCE.

Input: ECPs de niche-discovery-100x + positioning Output: Validation Results → brand/{slug}/go-to-market/ecp-validation/ecp-validation.current.md

References

Archivo	Cuándo leer	Contenido
hydration.md	SIEMPRE — Step 0 obligatorio	Mapeo de campos upstream → esta skill
prompt.md	SIEMPRE — fuente de verdad del output	Frameworks Maja Voje, validation plan, experiment templates
checklist.md	Antes de entregar — self-QA obligatorio	Ítems de verificación
concepts.md	Si necesitas skip conditions, methods deep dive, edge cases	Definiciones y Maja Voje resources

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Skip Conditions

Skip si	Run si
❌ Timeline < 4 weeks	✅ 4+ weeks timeline
❌ Validate-through-execution preferred	✅ Multiple ECPs to choose between
❌ Budget constraints	✅ High execution cost
❌ ECPs obvious/proven	✅ Pre-launch

Default Lite: SKIP. Default Deep: RUN (if timeline permits).

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Flujo de Ejecución

0. Context Hydration (OBLIGATORIO — antes de cualquier pregunta)

• Lee _system/skills/context-hydration-protocol.md para el patrón genérico
• Lee references/hydration.md para el mapeo específico de esta skill
• Lee TODOS los docs en context_required
• Pre-rellena campos según hydration_map
• Presenta datos heredados al usuario: "De [fuente] ya tengo X. ¿Correcto?"
• Solo pregunta campos listados en "Campos genuinamente nuevos"

1. Map Assumptions per ECP

• List todas las assumptions (audience, problem, willingness to pay, channels)
• Map en 2 ejes: Importance × Evidence
• Identificar "leap of faith" assumptions (high importance, low evidence)

2. Design Experiments

• Para cada critical assumption: method, success criteria, time, cost, confidence gain
• Methods: Interviews (15-20), Landing page smoke test, Waitlist, Presale, MVI, Content test

3. Execute Tests

• Lee references/prompt.md para scripts detallados por método

4. Analyze Results

• Per experiment: Pass / Partial / Fail + evidence + insight
• Go/No-Go decision per ECP

5. Update ECPs

• Reorder by confidence (validated first)
• Update brand/{slug}/go-to-market/ecps/ecps.current.md with validation status
• Update brand/{slug}/operational/learnings.md

6. Self-QA + Guardar

• Checklist, versionado, brand/{slug}/go-to-market/ecp-validation/ecp-validation.current.md

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Validation Through Execution (Alternative)

Instead of:   Validate ECPs → Then execute
Do:           Execute on top 2 ECPs → Measure results → Double down on winner

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Cross-Pillar Data Flow

Dato	Lo consume
Validated ECPs	positioning-messaging, content-workflow, channel selection
Validated price points	pricing-hooks
Validated channels	Phase 3 channel strategy
Failed ECPs	Deprioritization, resource reallocation

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Profundizar con Deep Research

Al entregar, añade bloque de profundización estándar.