instrumentation

name	instrumentation
description	Use when defining events, fields, and governance for GTM analytics pipelines.

Analytics Instrumentation Standards Skill

When to Use

• Planning event tracking for product, marketing, or revenue analytics.
• Auditing existing tracking plans before model refreshes.
• Coordinating engineering, product, and RevOps on data contracts.

Framework

1. Event Naming & Structure – action-oriented names, consistent casing, required properties.
2. Identity Management – user/account IDs, anonymous IDs, device IDs, cross-system mapping.
3. Consent & Privacy – capture consent status, honor suppression, regional storage rules.
4. Versioning – change logs, backward compatibility, deprecation timelines.
5. Observability – sampling dashboards, schema change alerts, volume anomaly detection.

Templates

• Tracking plan sheet (event, description, properties, source, owner, status).
• Data contract checklist (fields, types, validation rules, SLA).
• Observability runbook (metrics, thresholds, notification channels).

Tips

• Pair each event with QA instructions and sample payloads.
• Store tracking plans in version control to align with code releases.
• Review instrumentation quarterly with stakeholders.

---