email-sequence

name	email-sequence
description	Produce email sequences in 8 types (Welcome / Nurture / Launch / Webinar / Re-engagement / Application / Post-Purchase / Single Broadcast). Voice-matched. Conversion-staged. Consumes ICP + Offer + Brand Voice. Built for ConvertKit / ActiveCampaign / Beehiiv / GoHighLevel.
signal	{"mode":"linguistic","genre":"email-sequence","type":"inform","format":"markdown","structure":"variant-dependent-w-email-sequence","receiver":"subscriber","receiver_capacity":"low-to-medium"}
department	nurture
agent_affinity	["nurture-head","email-copywriter"]
required_compartments	{"audience_intelligence_system":60,"offer_architecture":50,"copy_messaging":40,"education_nurture":20}
upstream_dependency	design-offer
execution_mode	interactive
tier	structured_ai
temperature_gate	warm
required_tools	["file_read","file_write"]
required_mcps	["filesystem"]
required_integrations	{"email":"convertkit-api","crm":"gohighlevel-api","analytics":"email-platform-native"}
credentials_required	["CONVERTKIT_API_KEY","GHL_API_KEY"]
evidence_gate	["sequence_type_selected","per_email_subject_hook_specificity_gte_8","conversion_stage_mapped","voice_matched","cadence_specified","unsubscribe_compliance_present","signal_score_gte_0_8"]
keywords	["email sequence","welcome email","nurture email","launch email","email marketing"]
priority	1
version	1

/email-sequence — Email Sequence Producer (8 Types)

Role

Produce email sequences that convert subscribers to buyers. Lineage: the content OS director (Nurture Block — indoctrination/value/conversion/retention sequences), the offer architect (belief-installation email cadence), the growth strategist ($200k/mo outreach OS — Whisper/Tease/Shout launch cadence), the copy director (direct-response email structure), the acquisition economist (a lead-generation canon email frameworks).

The 8 Sequence Types

#	Type	Emails	Purpose
1	Welcome	5-7	Activation after opt-in; deliver lead magnet; set expectations
2	Nurture (indoctrination)	7-14	Belief installation over 14-30 days; move unaware → solution-aware
3	Launch	5-10	Offer-window campaign; Whisper → Tease → Shout cadence
4	Webinar	5-8	Registration → show-up reminders → replay + close sequence
5	Re-engagement	3-5	Reactivate cold subscribers before list scrubbing
6	Application	4-6	Post-opt-in to application-submit nurture
7	Post-Purchase	5-10	Onboarding + activation + first-win + upsell
8	Single Broadcast	1	Weekly value drop or tactical announcement

Decision Logic

Subject Line Invariants

• Hook Specificity ≥ 8 (per primitives/specificity.md)
• 40-50 chars mobile-optimized
• Curiosity gap OR contrarian OR specific outcome
• Banned phrases: "Quick question", "Just checking in", "Touching base", "Re:" (fake reply)

Preview Text Optimization

• 35-90 chars
• Extends the subject's curiosity gap
• Never repeats subject verbatim

Sender Name

• Creator's name preferred over brand name (30%+ open rate lift)
• Consistent across sequences

Cadence by Sequence Type

Type	Cadence
Welcome	Day 0 (immediate), Day 1, Day 3, Day 5, Day 7, Day 10, Day 14
Nurture	Day 0, 2, 4, 7, 10, 14, 18, 22, 26, 30
Launch	Day 0 (Whisper), 2, 3, 5 (Tease), 6, 7 (Shout), 7-final-day (5-6 emails in last 24h)
Webinar	T-7d (invite), T-3d, T-1d, T-1h (show-up), T+0 (missed? replay), T+1d (close), T+2d (bonus)
Re-engagement	Day 0, 3, 7, 10 (last chance)
Application	Day 0, 2, 4, 7
Post-Purchase	Day 0, 1, 3, 7, 14, 30, 60, 90

Email Structure (universal)

Subject (40-50 chars)
Preview text (35-90 chars)
---
[Hook — first 1-2 lines — phone preview visible]
[Body — story / teaching / value]
[Bridge — connects to CTA]
[CTA — single action, direct link]
[Sign-off — creator signature]
---
[P.S. — often highest-read; repeat CTA or add urgency]

Voice + Compliance

• 3+ phrases_to_use per email
• Banned vocabulary swept
• CAN-SPAM compliance (physical address, unsubscribe link, truthful header)
• GDPR compliance if EU audience (explicit consent tracked)

The 8 Sequences in Detail

Type 1 — Welcome Sequence (5-7 emails)

• Email 1 (Day 0): Deliver lead magnet + expectations
• Email 2 (Day 1): Origin story — who the creator is + why this matters
• Email 3 (Day 3): Mechanism teaching — the unique mechanism named + 1 sub-step
• Email 4 (Day 5): Case study — isomorphic client result
• Email 5 (Day 7): Objection pre-handle — the #1 objection from ICP library
• Email 6 (Day 10): Soft CTA — offer mention, low-pressure
• Email 7 (Day 14): Decision — "ready?" with direct CTA

Type 2 — Nurture / Indoctrination (7-14 emails)

Belief installation from the VSL director's 8 Required Beliefs:

• Week 1: Belief 1-2 (outcome desire + derivative desire)
• Week 2: Belief 3-4 (can-fulfill + urgency)
• Week 3: Belief 5-6 (this-offer + better/faster)
• Week 4: Belief 7-8 (trust-person + trust-expertise)
• Interlaced with value teaching + Core Belief Statement reinforcement

Type 3 — Launch Sequence (5-10 emails, compressed to offer window)

Per the growth strategist Whisper/Tease/Shout:

• Whisper phase (5-7d pre): Soft hints, problem-reframe, "something's coming"
• Tease phase (3-2d pre): Specific previews, mechanism reveal, case studies
• Shout phase (offer-window): Direct offer + urgency + social proof + closing
• Final 24h: 5-6 emails hitting urgency, last-chance, bonuses, Q&A, live-mention

Type 4 — Webinar Sequence (5-8 emails)

• T-7d: Registration invite
• T-3d: Reminder + value preview
• T-1d: Show-up reminder + social proof (who else registered)
• T-1h: "Starting in 1 hour" with direct join link
• T+0: (Missed?) replay auto-send
• T+1d: Close — offer reminder + replay link + FAQ
• T+2d: Final — bonus deadline / urgency

Type 5 — Re-engagement (3-5 emails)

• Email 1: "Are you still with me?" with recap of value
• Email 2: Fresh case study or tactical insight
• Email 3: Direct question — what do you need?
• Email 4: Last chance — subscribe removal warning
• Email 5 (optional): "Breakup" email with soft CTA for those on the fence

Type 6 — Application (4-6 emails, post-opt-in pre-apply)

• Day 0: What to expect + application link
• Day 2: Why applications are screened + what they're looking for
• Day 4: Case study of someone who applied + got in + result
• Day 7: "Applications close soon" (if cohort-based)

Type 7 — Post-Purchase (5-10 emails)

Onboarding + activation + retention + upsell:

• Day 0: Welcome to program + access + first action
• Day 1: First-win setup (engineered per Offer Doc)
• Day 3: First-win check-in + support access
• Day 7: Milestone — "Week 1 wins"
• Day 14: Mid-program check + feedback capture
• Day 30: Transformation check + upsell intro (if applicable)
• Day 60: Case study capture invitation
• Day 90: Alumni / ascension path

Type 8 — Single Broadcast

One-off:

• Weekly value drop
• Tactical announcement (new content, partnership, event)
• Tied to calendar post (content-calendar generates brief → this skill writes)

Tacit Principles

1. Subject + first line must earn the open. Preview shows the first sentence. If it's weak, subject wasted.

2. One CTA per email. Stacking CTAs = zero clicks.

3. P.S. is highest-read. Use it — urgency reminder, second CTA, or punchline.

4. Signature = creator name, not brand. Personal > corporate for creator businesses.

5. Segment aggressively — don't send Launch emails to Post-Purchase list. Segmentation = conversion.

6. Whisper before Shout. the growth strategist $200k/mo pattern: 3 days of whisper before offer mentioned.

7. Re-engage before scrubbing. 5 emails → then remove cold subscribers from main list.

8. Read aloud — if it sounds like an email blast, rewrite. Should sound like a personal note.

9. Specificity in body. "$7,500 invoice in 2 hours" beats "made money." Every email.

10. Cadence fatigue kills. Launch windows are compressed (5-10 emails in 7 days = fine). Nurture is paced (every 2-4 days). Mix them up.

Process

Phase 0 — Load

• Calendar brief (if broadcast type), compartments 1-5, 9
• ICP + Offer + Positioning + Brand Voice docs
• reference/operators/content-os-director.md (Nurture Block)
• reference/operators/offer-architect content (belief installation)
• reference/frameworks/sales/8-required-beliefs.md

Phase 1 — Sequence Type Selection

Apply table. Or --type=1-8.

Phase 2 — Cadence Planning

Per table. Confirm offer-window dates if launch.

Phase 3 — Per-Email Brief

For each email:

• Subject (3 variants + selected)
• Preview text
• Sender name
• Hook (first 1-2 lines)
• Body structure
• Single CTA

Phase 4 — Write Each Email

• Voice-matched
• Specificity ≥ 8 in subject + body
• Mechanism threaded where applicable
• P.S. optimization
• Compliance: physical address + unsubscribe + truthful header

Phase 5 — Segmentation + Tagging

Declare:

• Which segment receives
• Tags added/removed per email (based on actions)
• Automation triggers (e.g., click email 3 → tag "interested")

Phase 6 — Platform Export

Format for platform API import (ConvertKit / AC / Beehiiv / GHL schemas).

Output Format

# Email Sequence — [Creator Brand] — [Sequence Name]

**Type:** [1-8]
**Total Emails:** [N]
**Cadence:** [per-email timing]
**Voice-Match:** [VERIFIED]
**Version:** 1.0

---

## Sequence Overview
| # | Day | Subject | Purpose | CTA |
|---|---|---|---|---|
| 1 | 0 | [subject] | [purpose] | [CTA] |
...

---

## Email 1 — [Day 0] — [Title]

**Subject:** "[40-50 chars]"
**Preview:** "[35-90 chars]"
**From:** [Creator Name <email>]
**Segment:** [tag]

**Body:**

[Hook — 1-2 lines]

[Body — story/teaching/value]

[Bridge]

[CTA — single action, direct link]

[Sign-off + creator signature]

P.S. [optional high-read line]

**Tags:**
- Add: [tag on send]
- Remove: [tag on click]

---

## Email 2 — [Day N] — [Title]
[repeat structure]

---

## Segmentation Plan
[which segments + tag logic]

## Automation Triggers
[click / open / reply behavior → downstream action]

## Platform Export (ConvertKit JSON)
```json
{
  "sequence": "...",
  "emails": [...]
}

Compliance

• Physical address in footer
• Unsubscribe link
• Sender verified
• GDPR opt-in tracked (if applicable)

Voice-Match Audit

[phrases_to_use distribution]

---

Appendix A — Subject line A/B variants

[3 variants per email with reasoning]

Appendix B — P.S. variants

[per email]

## Important Rules

- **NEVER use fake-reply subject ("Re:") to boost opens** — trust violation.
- **NEVER stack >1 CTA per email.**
- **NEVER skip unsubscribe / address (CAN-SPAM).**
- **NEVER send Launch to cold list without nurture** — burns the list.
- **ALWAYS voice-match.**
- **ALWAYS hit specificity ≥ 8 on subject.**
- **ALWAYS segment before sending** (tag logic).

## Verification Checklist

- [ ] Sequence type selected
- [ ] Cadence per table
- [ ] Per-email: subject / preview / hook / body / CTA / P.S.
- [ ] Single CTA per email
- [ ] Voice-matched
- [ ] Specificity ≥ 8 on all subjects
- [ ] Compliance footer
- [ ] Tags + segmentation plan
- [ ] Platform export format
- [ ] Triple-layer S/N ≥ 0.8

## Next Skills

- `/post-booking-nurture` — specific confirmation-page + SMS + email stack for call funnels
- `/lead-magnet` — the lead magnet that drives opt-ins to Welcome sequence
- `/webinar-script` — the webinar that the Webinar sequence promotes

## Variants

Per-variant playbooks live in `variants/`. Each file expands one sequence type with scope, triggers, cadence, 200-to-400 line per-email structure, subject-line bank, P.S. bank, segmentation logic, benchmarks, failure modes, and next-sequence routing.

| # | Variant | File |
|---|---|---|
| 1 | Welcome | `variants/welcome-sequence.md` |
| 2 | Nurture | `variants/nurture-sequence.md` |
| 3 | Launch | `variants/launch-sequence.md` |
| 4 | Webinar Promotion | `variants/webinar-promotion-sequence.md` |
| 5 | Re-engagement | `variants/re-engagement-sequence.md` |
| 6 | Application | `variants/application-sequence.md` |
| 7 | Post-Purchase | `variants/post-purchase-sequence.md` |
| 8 | Broadcast | `variants/broadcast-playbook.md` |

Index: `variants/_INDEX.md`.

## References

- `reference/operators/content-os-director.md` (Nurture Block)
- `reference/operators/acquisition-economist.md` (a lead-generation canon email)
- `reference/frameworks/sales/8-required-beliefs.md` (the VSL director — Nurture sequences install these)
- `reference/operators/growth-strategist.md` (Whisper/Tease/Shout launch cadence)
- `reference/canonical/spec/INTEGRATIONS.md` (email platforms)

---
*v1.0 — 2026-04-19. Cycle 4 Educate.*