| name | platform-content-formatting |
| description | Platform-specific social media content formatting — per-platform copy rules, hashtag strategy, voice guidelines, LinkedIn algorithm optimization, and engagement patterns for {{GITHUB_USERNAME}}. Use when user says "write post", "LinkedIn post", "social media copy", "platform formatting", "hashtag rules", "content voice", "engagement optimization", "write as {{PARENT_1}}", "social copy", or any multi-platform content creation activity.
|
Platform Content Formatting Skill
Canonical formatting rules, voice guidelines, and platform-specific content patterns for {{GITHUB_USERNAME}} social media. All agents that create social content MUST follow these rules.
Voice Guidelines ({{PARENT_1}}'s Brand)
- First person: "I just built..." "Here's what I learned..." "Most developers don't realize..."
- Opinionated: Take a stance. Don't hedge everything.
- Technical but accessible: Explain complex ideas simply without dumbing them down
- Forward-looking: "The future of X is..." "In 2 years, we'll all be..."
- Genuine: Share real insights, not LinkedIn platitudes. No "I'm thrilled to announce..."
- Concrete: Specific tools, numbers, examples. Not vague "AI will change everything."
Hashtag Rules (CRITICAL — from {{PARENT_1}}, 2026-05-02)
- NO generic hashtags — never use #AI, #Tech, #Innovation, #Coding alone. These are noise.
- BE SPECIFIC — target the exact topic and audience:
- ✅ #{{EMPLOYER_PARENT}}Copilot #CopilotCLI #MCPServers #AIAgents #DevTools
- ✅ #{{EMPLOYER_PARENT}}Actions #CICD #AgenticDevOps #VSCode #DotNet
- ❌ #AI #Technology #Programming #Innovation #Software
- Include branded hashtags — #{{GITHUB_USERNAME}} on every post. #{{EMPLOYER_PARENT}}Copilot when relevant.
- Include community hashtags — #DevCommunity, #100DaysOfCode, #BuildInPublic when appropriate
Per-Platform Hashtag Counts
| Platform | Count | Notes |
|---|
| LinkedIn | 3-5 | Fewer = better on LinkedIn |
| Twitter/X | 2-3 | Space is premium |
| Instagram | 10-15 | More is better, mix broad + niche |
| TikTok | 3-5 | Trending + niche |
| YouTube | Tags | Use as video tags, not in description body |
Platform-Specific Copy Rules
LinkedIn
- Format: Thought leadership, long-form (150-300 words perform best)
- Hook: First 2 lines MUST compel the "see more" click
- Body: 3-5 paragraphs with line breaks (dense paragraphs kill engagement)
- Bold key phrases where impactful
- Engagement: End with a SPECIFIC question (NOT generic "thoughts?")
- Links: NEVER in post body (kills reach). Say "link in comments" or mention by name
- Personal stories + professional insight = highest engagement combo
- No external links in body — put links in comments
Twitter/X
- Concise, punchy — 1-2 key insights max
- Can include direct links (article URL, repo URL)
- Thread potential: main tweet + reply with links
- Hashtags: 2-3 max
YouTube
- Full description with:
- What the video covers (from transcript summary)
- Timestamps if available
- Links to related {{PERSONAL_DOMAIN}} articles (full URLs)
- Links to related repos (full URLs)
- Relevant hashtags in description
- Title: compelling, keyword-rich, from primary angle + title seed
TikTok
- Hook-FIRST — grab attention in first 2 seconds of caption
- Casual, trending format — match TikTok energy
- Reference what's shown/discussed specifically
- Hashtags: platform-native trending + #{{EMPLOYER_PARENT}}Copilot #{{GITHUB_USERNAME}}
- Keep caption short — TikTok users don't read long captions
Instagram
- Visual-first caption — complement what viewers see
- Slightly longer format than TikTok, still concise
- Include call-to-action (follow for more, link in bio)
- Hashtags: 10-15 relevant (mix branded + discovery)
- Reference the specific content shown
Source Link Requirements (CRITICAL — from {{PARENT_1}}, 2026-05-09)
Every generated post MUST include links to source material. If a post discusses an article, product, repo, announcement, or documentation — the source URL MUST be included. Per-platform formatting:
| Platform | Where to Put Source Links |
|---|
| LinkedIn | First comment (NOT post body — kills reach). Mention by name in body: "Full article on {{PERSONAL_DOMAIN}}" |
| Twitter/X | Directly in post body or first reply thread |
| YouTube | Full URLs in video description with descriptions |
| TikTok | Bio link + mention in caption: "Link in bio" |
| Instagram | Caption (not clickable) + "Link in bio" |
Anti-patterns:
- ❌ Post about a feature/product without linking to its source
- ❌ "Check it out" without providing the actual URL
- ❌ Assuming the audience will Google it — include the link
Video-Derived Post Quality Rules
When creating posts from video content:
- UNIQUE per platform — if LinkedIn and Twitter have the same text, you FAILED
- Deep video references — mention SPECIFIC things from the transcript, not "check out my latest video"
- Cross-reference assets — every post should link back into the {{GITHUB_USERNAME}} ecosystem ({{PERSONAL_DOMAIN}} articles, {{EMPLOYER_PARENT}} repos)
- Source links included — every post MUST link to the source material discussed (articles, repos, announcements, docs)
- Brand protection — never frame {{PRODUCT}}/{{EMPLOYER}} negatively (see
copilot-brand-safety skill)
- Targeted hashtags ONLY — no generic #AI #Tech #Innovation
Input Contract (Video Production Pipeline Mode)
When invoked by the content-editor orchestrator with a context package:
| Field | Description |
|---|
run_id | Production run identifier |
transcript.summary | What the video is about |
transcript.topics | Key topics discussed |
transcript.products_tools | Tools/products mentioned |
transcript.quotes | Notable quotes for hooks |
research.related_articles | {{PERSONAL_DOMAIN}} articles to cross-reference |
research.related_repos | {{EMPLOYER_PARENT}} repos to link |
research.industry_sources | External context |
plan.primary_angle | The decided content angle |
plan.social_hooks | Pre-planned hooks per platform |
plan.must_reference | Assets that MUST appear in posts |
video.upload.public_media_url | CDN URL (may be null during parallel generation) |
Output Contract
{
"status": "success|partial|failed",
"platforms": {
"linkedin": { "content": "...", "hashtags": ["..."], "title": null },
"twitter": { "content": "...", "hashtags": ["..."], "title": null },
"youtube": { "content": "...", "hashtags": ["..."], "title": "Video Title" },
"tiktok": { "content": "...", "hashtags": ["..."], "title": null },
"instagram": { "content": "...", "hashtags": ["..."], "title": null }
},
"cross_references": {
"articles_linked": ["url1", "url2"],
"repos_linked": ["url1"]
}
}
LinkedIn Algorithm Optimization
- Hook in first 2 lines (determines "see more" clicks)
- Line breaks generously — dense paragraphs kill engagement
- 150-300 words perform best
- Questions drive comments (comments > likes for reach)
- Personal stories + professional insight = highest engagement
- Avoid external links in post body (kills reach)
- Bold key phrases for scannability
LinkedIn Post Templates
Template 1: Hot Take / Opinion
[Bold contrarian statement]
[2-3 sentences explaining why you believe this]
[Specific example or data point]
[What this means for the audience]
[Specific question to drive comments]
#RelevantHashtags
Template 2: "Here's What I Built/Learned"
[I just [built/shipped/discovered] something that changed how I think about X.]
[What it is and why it matters — 2-3 sentences]
[The key insight or lesson — be specific]
[How others can apply this]
[What would you do differently? / Have you tried this?]
#RelevantHashtags
Template 3: Trend Analysis
[X just announced/released/changed Y.]
[Here's why this matters more than most people realize:]
[3-5 bullet points with specific implications]
[My prediction for where this goes]
[What's your take — is this a game-changer or hype?]
#RelevantHashtags
Template 4: Dev Tip / Insight
[Most [developers/teams/engineers] don't know about X.]
[What X is — one clear sentence]
[How to use it — practical steps]
[Real result or metric that proves the value]
[Try it and tell me what you think]
#RelevantHashtags
