| name | marketing-analysis |
| description | Activates when performing marketing inference on an ad image — extracting product/service, core message, target audience, brand codes, and mandatory copy from a visual. This is a shared analysis capability, not a user-facing workflow.
|
| metadata | {"version":"0.7.1"} |
Marketing Analysis
Structured marketing inference from ad visuals. Used by the Reimagine workflow.
When This Activates
This skill provides domain expertise when you need to analyze an ad image for marketing insights. You perform this analysis directly using your multimodal capabilities — do NOT call any MCP tool.
Analysis Framework
For each field, generate up to 5 candidate options ranked by confidence:
Product/Service
- What is being advertised?
- Evidence: text overlays, product imagery, brand marks, URLs
Core Message
- What is the key marketing message?
- Evidence: headlines, taglines, visual metaphors, emotional tone
Target Audience
- Who is this aimed at?
- Evidence: demographics in imagery, language register, platform cues, lifestyle signals
Brand Codes
- Color Palette: Extract hex values, assign roles (primary/secondary/accent)
- Typography: Identify font families (or closest guess), weights, sizing hierarchy
- Visual Rules: Do's and don'ts inferred from the design language
Mandatory Copy
- H1 Headline: Primary attention text
- Support Line: Secondary detail or proof
- CTA Label: Call-to-action button text
- Trust Microcopy: License numbers, track record, social proof
- Legal/Disclaimer: Regulatory fine print
Output Format
Present each insight as:
| Field | Inference | Confidence | Evidence |
|---|
| ... | ... | 0.85 | text overlay: "...", visual: ... |
Always flag uncertainties and assumptions separately.
Confirmation Gate
After presenting analysis, always ask the user to confirm or edit insights before they are used downstream. This is critical — never proceed automatically.
