clay-core-workflow-a

name	clay-core-workflow-a
description	Build a complete lead enrichment pipeline using Clay tables, webhooks, and waterfall enrichment. Use when building lead generation features, enriching prospect lists, or creating automated data enrichment workflows. Trigger with phrases like "clay lead enrichment", "clay main workflow", "enrich contacts in clay", "clay prospect list", "clay enrichment pipeline".
allowed-tools	Read, Write, Edit, Bash(curl:*), Bash(npm:*), Bash(node:*), Grep
version	1.14.0
license	MIT
author	Jeremy Longshore <[e-mail]>
tags	["saas","clay","workflow"]
compatibility	Designed for Claude Code

Clay Core Workflow A: Lead Enrichment Pipeline

Overview

Primary workflow for Clay: take a list of companies or contacts, push them into a Clay table via webhook, let Clay's enrichment columns fill in missing data (emails, titles, company info, tech stack), and export the enriched results to your CRM or outreach tool. This is the core use case for 90%+ of Clay users.

Prerequisites

• Completed clay-install-auth setup
• Clay table with webhook source configured
• At least one enrichment provider connected (Apollo, Clearbit, Hunter, etc.)
• Destination CRM or outreach tool (HubSpot, Salesforce, Instantly, etc.)

Instructions

Step 1: Design Your Clay Table Schema

In the Clay web UI, create a table with these column types:

Column	Type	Purpose
domain	Input (webhook)	Company domain to enrich
first_name	Input (webhook)	Contact first name
last_name	Input (webhook)	Contact last name
Company Name	Enrichment (Clearbit/Apollo)	Auto-filled from domain
Employee Count	Enrichment (Clearbit)	Company headcount
Industry	Enrichment (Clearbit)	Industry classification
Work Email	Enrichment (Waterfall)	Verified work email
Job Title	Enrichment (Apollo/PDL)	Current title
LinkedIn URL	Enrichment (Apollo)	Profile link
ICP Score	Formula	Computed fit score

Step 2: Set Up Waterfall Email Enrichment

In Clay UI, add a waterfall enrichment column:

1. Click + Add Column > Find Work Email (Waterfall)
2. Configure provider order (cheapest first):
   • Apollo (2 credits) -- highest coverage
   • (2 credits) -- strong for smaller companies